Category Manager US
About The Position
Tony’s Chocolonely is seeking a US Category Manager to join their Sales Strategy Team. This role is responsible for translating syndicated and customer-level data into actionable category growth strategies to enhance Tony’s retail performance and support the brand’s mission within the US chocolate category. The Category Manager will utilize key data sources such as SPINS, NielsenIQ, Numerator, 84.51, and Walmart Scintilla to identify opportunities and risks, develop compelling customer sell-in stories, and inform strategic decisions regarding assortment, shelving, pricing, promotions, and innovation. This position acts as the voice of the category, collaborating closely with Sales, Marketing, Revenue Management, and Innovation to convert consumer, shopper, and retailer insights into commercial actions. The Category Manager will be instrumental in driving shelf success, strengthening customer partnerships, guiding new product development, and shaping category strategies for sustainable growth in a fast-paced, mission-driven business.
Requirements
- 3–6 years of experience in Category Management, Sales Strategy, or Consumer Insights within CPG.
- Proficiency in Microsoft Excel (V-lookups, Pivot Tables) and PowerPoint.
- Advanced experience with SPINS, NielsenIQ, Numerator, and at least one retailer-specific tool (84.51, Scintilla, etc.).
- Experience supporting line reviews, JBPs, and innovation sell-in.
- Strong communication skills and ability to work in cross-functional environments.
- Ability to work with agility and pivot in a fast-moving environment.
- Attention to detail: Meticulously combines and inputs data to ensure data cleanliness and accuracy.
- Drives Results: Developing ways to dissect and track data that inspire action.
- Learns quickly when facing new situations.
- Solutions-oriented, identifies problems and comes with suggestions and solutions to solve the problem.
- Works cooperatively with others across the organization to achieve shared objectives.
- Storytelling with data: Turns complex analyses into persuasive, retailer-ready narratives.
Responsibilities
- Translate category insights into customer-specific sell-in decks grounded in retailer data (SPINS, 84.51, Numerator, Scintilla, NielsenIQ).
- Build fact-based narratives that support distribution gains, shelf expansions, promotional programming, and innovation placement.
- Ensure consistent category language and data across all top-to-tops and line reviews.
- Travel to top retail customers to deliver insights and build credibility as a category partner.
- Analyze item level performance to inform optimal assortments by channel and banner.
- Support recommendations using velocity, incrementality, and portfolio role clarity.
- Partner with Sales to identify performance unlocks for existing SKUs and justify improved distribution and merchandising support.
- Provide data-driven input into innovation briefs (formats, flavors, price points, etc.).
- Evaluate concepts versus category trends, whitespace, and competitor benchmarks to assess US viability.
- Track post-launch performance versus velocity and distribution benchmarks.
- Own recurring syndicated data reporting (monthly performance decks, dashboards, custom reports).
- Simplify complex data into clear, decision-ready insights for Sales and Marketing.
- Act as internal expert on syndicated data tools and methodologies.
- Develop and maintain a clear point of view on the US chocolate category: trends, segments, price tiers, formats, claims, and consumer demand drivers.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
