Category Management Manager - Publix

Nestle Operational Services Worldwide SA•Tampa, FL

4d•$120,480 - $159,346

About The Position

The Category Leadership Manager assists in developing and executing category strategy with retailers. The role provides insights that drive superior category results and positions Nestlé USA as part of strategic category solutions. It works across sales, category strategy, shopper insights, and other internal and external partners to develop insights and growth opportunities, and supports the broader Category Management team with guidance that benefits the enterprise. The position identifies category growth solutions and applies them to retailer-specific business plans, supports strategic direction for the 4Ps, and contributes insights to national business and category initiatives. It also develops compelling retailer presentations and maintains category summaries to demonstrate Nestlé’s category expertise.

Requirements

Typically a university degree (BA/BS) or equivalent experience, and 7+ years of related work experience.
Ability to identify category opportunity gaps with key retailers and develop a supporting sales story.
Working understanding of planogram (POG) creation, including JDA Prospace or equivalent tools.
Ability to create or alter planograms to position Nestlé and retail partners effectively.
Advanced Microsoft Excel and PowerPoint skills; database management experience is a plus.
Demonstrated knowledge of business-driving technology solutions such as Nielsen and IRI.
Ability to create sales stories and understand customer and class-of-trade differences.
Understanding of CAP guidelines and Category Roadmaps.
Knowledge of operating models for Grocery, Drug, Convenience Store, Mass, Club, and Dollar trade classes.
Understanding of consumer packaged goods strategies compared with private label.
Experience creating and presenting growth solutions at national, channel, and customer levels.
History of progressing through manager-level roles and developing business experience sufficient to understand store-level sales and the company portfolio.
Knowledge of tools including Business Process Maps, Shopper Sights, Consumer Panel Data (Spectra), Numerator, Nielsen, and IRI.
Ability to apply the “Develop Category Growth” model at key retailers to identify opportunity gaps and recommend ways to close them.
Proficiency with retailer proprietary tools where appropriate, including Scintilla (Walmart) and 84.51 (Kroger).

Nice To Haves

Database management experience.

Responsibilities

Provide insights to drive superior category results and position Nestlé USA as part of strategic category solutions.
Drive category-first results with retailers and become a trusted source for retailer insight needs.
Activate industry and custom tools to achieve strong category outcomes.
Collaborate with Field Sales, Category Strategy, Consumer Marketplace Insights–Shopper, CIH teams, and other partners to develop insight solutions.
Work with the broader Category Management team to provide guidance and insights that benefit enterprise-level category management.
Support the sales team with concise, meaningful insights that increase relevance to retailers.
Partner with CAMs to uncover insights and growth opportunities using market and consumer information tied to clear results and actions.
Identify category growth solutions and use them to develop and activate retailer-specific category business plans that achieve 4P objectives.
Support or develop 4P strategic direction based on category strategy, customer and account-team best practices, and quantitative feedback from the Hub and CMI.
Work with CD to support national business and category direction through customer category initiatives.
Provide insights and feedback to the ICP process when requested to improve planning success.
Develop and deliver concise, compelling retailer presentations that communicate issues and proposed solutions.
Develop and maintain consistent category summaries to establish Nestlé’s category centricity and expertise.