Category Insights Lead

Cargill • Santa Fe, NM

12d • Hybrid

About The Position

The Category Insights Lead develops a deep, forward-looking understanding of customer, consumer, category, and destination-market dynamics across the food value chain to support strategic commercial decisions and customer-driven growth priorities for Cargill Food Mexico. The role researches and analyzes customer and market information, competitive intelligence, consumer and shopper trends, business conditions, market dynamics, and competition to identify opportunities for customers and Cargill.

The position translates market intelligence into actionable insights and recommendations that support innovation, differentiated customer value propositions, portfolio priorities, and Where to Play and How to Win decisions. It generates compelling category-based insights for commercial and cross-functional teams and helps strengthen Cargill’s role as a strategic innovation and growth partner to customers. The role independently handles complex issues with minimal supervision and escalates only the most complex issues to appropriate staff.

Requirements

• Bachelor’s degree in a related field or equivalent experience.
• Strong ability to connect disparate and complex data and insights, see the full picture, and use tailored storytelling to influence and enable insights-based decision-making across diverse commercial teams.
• Fluency in written and spoken English.
• At least four years of related work experience.
• Other minimum qualifications may apply.

Nice To Haves

• Broad knowledge of category research tools, methodologies, and suppliers.
• Strong understanding of commercial functions, such as marketing and sales, and how they connect with category insights activities.
• Strong understanding of the market environment and its implications for category insights activities.
• Experience conducting complex market, customer, and consumer research; analyzing and distilling results; providing recommendations; and activating insights in a commercial organization.

Responsibilities

• Use syndicated, digital, and other relevant research tools to assess past, current, and future category and destination-market performance, competitive opportunities and risks, and commercial effectiveness in support of marketing, innovation, business, and customer strategies.
• Conduct complex quantitative analysis of shopper attitudes, needs, and behaviors to generate and activate insights, and provide actionable recommendations to commercial teams.
• Combine customer, channel, category, and destination-market data and intelligence from various sources and tools to recommend category growth opportunities, portfolio priorities, differentiated value propositions, positioning, and pricing strategies.
• Apply knowledge of insights tools and methodologies to continuously improve category insights processes and activities.
• Advise customers and internal commercial teams on category and market opportunities, providing tailored insights that connect customer needs and destination-market trends with differentiated value propositions, innovation priorities, and Cargill capabilities.
• Independently handle complex issues with minimal supervision and escalate the most complex issues to appropriate staff.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior