CASAS Content Creator Student Assistant

Liberty UniversityLynchburg, VA
Onsite

About The Position

Assist CASAS with creative media needs for events, marketing, and print and digital materials.

Requirements

  • Current Liberty University student in good standing with the University
  • Able to work between 12-16 hours a week (between the hours of 8 a.m.-4:30 p.m., Monday through Friday)
  • Possess a creative mindset, intellectual curiosity, and a desire to learn
  • Able to give and receive creative feedback
  • Understanding of social media platforms
  • Professionalism to interact with department and university leaders
  • Eligible for Federal Work Study, Work Assistant, or International Work Supplement (depending on position)
  • Ability to effectively communicate both verbally and in writing to convey clear, well articulated information.
  • Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.
  • Possess public communication skills that allow professional representation of Liberty University to a variety of business and community customers and associates.
  • Strong organizational skills.
  • Excellent computer skills.
  • Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.
  • Frequently required to travel to local and campus locations.
  • Occasionally required to sit for extended periods to perform deskwork or type on a keyboard.
  • Regularly required to hear and speak in order to effectively communicate orally.
  • Occasionally required to stand, walk, and climb stairs to move about the building.
  • Handle materials, reach overhead, kneel or stoop in order to conduct business.
  • Regularly lift 10 or fewer pounds.

Nice To Haves

  • Knowledge of Adobe Creative Suite
  • Understanding of social media management tools and methods
  • Experience in social media content creation

Responsibilities

  • Conceptualize and produce compelling content for CASAS social media accounts, fostering active engagement with our audience.
  • Contribute to ongoing photography and video-driven needs on social, to develop/edit/produce video and concepts.
  • Ensure that all content aligns with CASAS and University guidelines to maintain brand consistency.
  • Adhere to the established social media content calendar for timely post publication.
  • Collaborate closely with other creative and university teams for social media assignments.
  • Analyze social media metrics to assess performance and identify areas for improvement.
  • Conduct research on competitor content and promotional strategies to glean insights into industry best practices.
  • Contribute to special projects and events that enhance CASAS's marketing initiatives.

Benefits

  • Student employees are paid at least the current Virginia minimum wage per hour. Pay may vary by position and department based on job responsibilities, required skills, available funding, and market conditions.
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