Care Transition Coordinator

St. Croix Hospice•Livonia, MI

About The Position

The Care Transition Coordinator develops and maintains positive relationships with referral sources and designated communities, provides education about hospice care, and assists with intake as needed to support timely, accurate referral coordination. The role also supports marketing operations, territory management, staff training, and strategic planning to help meet organizational volume projections. The position is full-time and located in Livonia, Michigan.

Requirements

Ability to position services to customers and clients and deal with them tactfully.
Good communication, negotiation, and public relations skills.
Autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
Ability to pass a DHS background study.

Nice To Haves

Associate degree in Marketing, Business Administration, Healthcare, or a related field preferred.

Responsibilities

Meet admission and call volume targets.
Coordinate daily sales and marketing operations, including implementation of marketing initiatives.
Build and monitor customer perceptions of St. Croix Hospice as a high-quality provider of services.
Document sales activity in the CRM according to organizational requirements.
Use marketing and promotional initiatives to achieve budgetary sales volume projections.
Maintain working knowledge of markets, including government agencies, major payer groups, key referral sources, and competitor positioning.
Enhance communication among patients, families, caregivers, facilities, physician teams, and hospice support vendors.
Educate patients, families, and caregivers about hospice and encourage informed decision-making.
Assist the Director of Patient Services/Regional Director with annual budget volume projections and marketing department allocations.
Monitor resource allocation according to budget limitations.
Conduct market assessments and assist in developing a marketing plan to meet budgetary volume projections.
Help coordinate and schedule marketing events, vendor fairs, and exhibits across territories.
Assist with ongoing training and support of the Care Transition Team.
Mentor and shadow Care Transition Coordinators to assist with territory management.
Assist in orienting new marketing team staff.
Provide leadership in strategic planning, including identifying opportunities for additional or improved services to address customer needs.
Maintain knowledge of marketing practices and share relevant information with organization personnel.
Maintain knowledge of community resources and help customers access resources when hospice services are not provided.
Monitor and report the cost effectiveness of marketing efforts.
Perform other duties as assigned.