Cancer Integrated Marketing Manager

Medical University of South Carolina • Charleston, SC

15d • Onsite

About The Position

If you're passionate about crafting innovative, high-impact marketing campaigns, and you thrive on driving change, we want to hear from you! Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. We are looking for a nimble, agile product marketer to build integrated campaigns for our oncology service line. This is a hands-on, individual contributor role that will report to the Director, Integrated Marketing leader. It will have a strong focus on speed to market, journey development, messaging, strengthening the brand, and measuring quantifiable results to optimize performance.

Requirements

• Bachelor’s Degree or equivalent.
• 7 years progressive work experience
• 2 years management experience
• Minimum 5 years of experience building integrated marketing campaigns with bottom-line accountability for measurable business results.
• Product or service line marketing, development of integrated marketing communication plans.
• Use of multi-channel paid campaigns, digital and sales strategies to generate demand and produce qualified leads.
• Accomplished in strategic and tactical plan development, implementation, measurement, and tracking.
• Qualitative and quantitative market research experience.
• Experience working closely with external agencies to deliver campaigns.
• Track record of data-driven optimization, analyzing performance metrics, refining strategies based on insights, and continuously improving campaign effectiveness and impact.
• Excellent problem-solving, interpersonal, and communication skills.

Nice To Haves

• Masters preferred

Responsibilities

• Leads development of integrated marketing campaign strategies across the enterprise, clinical, academic, and research areas for MUSC.
• Executes comprehensive marketing communication plans in a timely manner across channels – including paid, earned, shared, and owned (PESO).
• Reports outcomes in a clear, concise, and actionable fashion, leveraging dashboards and insight summaries.
• Directs external agency and collaborates with cross-functional team members to achieve marketing campaign objectives.
• Serves as a liaison or client manager between internal stakeholders and OCM team.
• Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI.
• Adheres to all MUSC policies, procedures and standards.
• Provides guidance and makes recommendations for marketing communication campaign improvements.
• Other duties as assigned based on need.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager