Canada National Accounts Manager
About The Position
Pure Fishing is the world’s largest fishing tackle company, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, PENN®, Shakespeare®, Ugly Stik®, Plano®, and many more. We’re passionate about delivering high quality products for every kind of angler—from weekend hobbyists to tournament pros. National Account Manager - Walmart Canada Are you ready to take the lead with one of the world’s most influential retailers? At Pure Fishing, we’re driven by performance, partnership, and passion for our brands—and we’re looking for a National Account Manager to help grow and strengthen our business with Walmart Canada. What will you do? The National Account Manager (NAM) is responsible for developing, executing, and strengthening a collaborative business partnership between Pure Fishing and Walmart Canada to deliver volume, share, and profit objectives. This role leads Joint Business Planning efforts and works cross-functionally to align commercial strategies with Walmart’s go-to-market approach.
Requirements
- Bachelor’s degree required
- 7+ years of sales and/or trade experience
- Strong negotiation, influencing, and persuasive selling skills
- Experience selling across multiple brands and categories
- Strong analytical skills with keen attention to detail
- Advanced proficiency in Microsoft Excel, PowerPoint, and Word
- Proven ability to lead cross-functional teams and manage multiple priorities
- Excellent written and verbal communication and presentation skills
- Self-motivated with a strong work ethic and results-driven mindset
- Ability to thrive in a fast-paced, dynamic environment
- Willingness to travel 30–50%
Nice To Haves
- Retail or consumer packaged goods (CPG) industry experience is a plus
- Sporting goods industry experience preferred
- Experience managing a $15M–$25M+ book of business
- Experience managing Key Account Managers or direct reports preferred
- Walmart Retail Link experience preferred
Responsibilities
- Own and deliver annual sales, volume, and profitability targets for Walmart Canada
- Develop and execute Joint Business Plans aligned with Walmart’s strategic priorities
- Build robust growth plans to secure incremental planogram distribution and increase year-over-year promotional activity
- Execute consumer- and shopper-driven strategies to achieve best-in-class commercial results
- Build and maintain strong relationships at the buyer and category manager levels
- Serve as the primary point of contact for Walmart Canada, managing the business directly and indirectly
- Leverage Pure Fishing’s brand portfolio and product mix to improve profitability and meet customer and shopper objectives
- Utilize financial, brand, and shopper data to optimize pricing, promotions, and assortment decisions
- Partner with demand planning to develop accurate sales forecasts and achieve forecast accuracy targets
- Monitor competitive activity, market share, and shopper trends, communicating insights to Sales, Trade, and Brand teams
- Work closely with Marketing, Supply Chain, Operations, and Finance to execute customer plans
- Negotiate and manage trade funds, ensuring compliance with trade terms while identifying opportunities to improve ROI
- Provide analytical and presentation support on larger accounts as needed
Benefits
- Work with iconic brands in the fishing and outdoor industry
- Play a key role in shaping strategy with a top-tier retail partner
- Collaborate with talented, passionate teams across the organization
- Be part of a company that values integrity, performance, and partnership
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
