Campaign Planning Specialist

Avispa Technology•New York, NY

5d•Onsite

About The Position

A leading digital streaming network seeks a Campaign Planning Specialist to support the internal campaign planning team in turning global media briefs into digital media plans. This role involves translating media briefs into digital media recommendations, building media plan sheets, supporting activation of approved plans, maintaining campaign documentation, checking for errors, monitoring campaigns, handling communications, and assisting with reporting.

Requirements

3+ years of experience with digital media planning or buying.
Experience using platforms such as Prisma or MediaTools.
Strong Excel and PowerPoint skills.

Nice To Haves

Familiarity with ad serving/tracking measurement platforms is preferred.

Responsibilities

Translate global media briefs into digital media recommendations, building media plan sheets that capture platform mix, partner names, tactics, and budget allocation across digital channels such as programmatic, CTV, paid social, online video, and paid search.
Incorporate feedback across revision rounds as plans move toward approval.
Support activation of approved plans by working with media buyers to ensure creative assets, tracking tags, and campaign details are delivered on time and set up correctly.
Help maintain campaign documentation, naming conventions, and instructional guides.
Check plan sheets and campaign setups for errors.
Monitor campaigns to confirm they're tracking toward delivery goals, and flag issues for Director review.
Handle basic day-to-day communications with internal stakeholders and vendors, communicating clearly with the planning lead and media buying team.
Assist in compiling campaign recaps and optimization reporting against goals and benchmarks.