Campaign Manager
About The Position
WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. No one at PulsePoint knows the ins-and-outs of our healthcare marketing activation platform like the team members in our Programmatic Campaign Management group. They are the team behind the curtain, the hands on the keyboards, powering the campaigns of some of our agency clients and the Pharma brands they represent.
Requirements
- 2+ years in a digital advertising role trafficking, campaign management, ad ops, programmatic trading
- RTB/Programmatic buying experience using at least 1 DSP.
- Experience trafficking Display, Mobile and Video ads.
- Strong knowledge of how web sites and online ads work. Basic knowledge of HTML/JS a big plus.
- Understanding of online ad serving concepts and KPIs (CPM/CPA/CPC/Viewability).
- Experience with ad server technologies such as DoubleClick for Publishers (DFP) and/or Exchange/DSP ad serving environments.
Nice To Haves
- Familiarity with web troubleshooting tools such as Firebug, Charles, Chrome/Safari Inspector or Web Developer Tools.
- Familiar with data visualization tools.
- Analytical software skills (e.g., any exposure to big data stores such as Hadoop, and statistical analysis packages.
Responsibilities
- Execute and run digital advertising campaigns that deliver successful results and metrics/KPIs as determined by our clients (e.g. CPA, CPC etc.).
- Work with clients and Account Management team to set up campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup, etc.).
- Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies.
- Analyze results across programs, campaigns and segments and execute optimizations.
- Regularly monitor and QA all live campaigns for proper serving, click through action and conversion events.
- Advanced post-campaign reporting, identifying trends and making recommendations for future investment.
- Supporting technical and non-technical issues as reported by clients and helping them reach resolution by liaising with internal teams.
- Consulting with Account Management and Sales teams to support account planning and client strategy.
Benefits
- Health Insurance (medical, dental, and vision coverage)
- Paid Time Off (including vacation, sick leave, and flexible holiday days)
- 401(k) Retirement Plan with employer matching
- Life and Disability Insurance
- Employee Assistance Program (EAP)
- Commuter and/or Transit Benefits (if applicable)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
