Campaign Manager, Apple Sports App

Apple • Culver City, CA

16h

About The Position

Apple’s Sports Marketing team is seeking an experienced individual to join as the Apple Sports Campaign Manager. This role will heavily help drive the development of marketing strategy and end-to-end execution of campaigns that build awareness, growth and engagement for the Apple Sports App.

Requirements

• 10+ years of experience in sports marketing, entertainment, or digital media, with a proven record of leading high-impact sports marketing initiatives and driving user growth, engagement, and retention for consumer-facing digital/mobile products.
• Expertise in developing and executing integrated, insight-driven marketing campaigns — from brand strategy through full-funnel activation — with exceptional storytelling that connects creative ideas to measurable business outcomes.
• Experience in navigating app discoverability and product marketing mechanics, optimizing the user journey from initial search to download, and leveraging lifecycle messaging to seamlessly transition off-platform intent into the core Apple Sports experience.
• Skilled at leading cross-functional teams and translating data and insights into actionable marketing strategies and presentations for senior leadership.
• Bachelors Degree

Nice To Haves

• Deep passion for sports, technology, and media, with a strong understanding of sports culture, fan behavior, and emerging consumer trends
• Proven ability to adapt creative and messaging across diverse regions and markets.
• Self-starter who thrives in a fast-paced, ambiguous environment — integrating marketing, product, and business priorities while putting the Apple user at the center of every decision to ensure each experience feels distinctly Apple.
• Exceptional relationship-building and interpersonal skills; able to foster strong partnerships across internal teams and external stakeholders to deliver impactful marketing initiatives.
• MBA, a plus

Responsibilities

• Drive the development of marketing strategy and end-to-end execution of campaigns that build awareness, growth and engagement for the Apple Sports App.
• Develop and execute integrated, insight-driven marketing campaigns — from brand strategy through full-funnel activation.
• Optimize the user journey from initial search to download, and leveraging lifecycle messaging to seamlessly transition off-platform intent into the core Apple Sports experience.
• Lead cross-functional teams and translate data and insights into actionable marketing strategies and presentations for senior leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees