About the position
The Campaign Analyst at Appier is responsible for creating and maintaining ad campaigns using the company's proprietary product. They will plan and manage multinational advertising campaigns, analyze data and performance, and work with various teams to optimize campaigns. The ideal candidate is a quick learner, detail-oriented, and has a passion for online advertising and technology. This role requires a minimum of a BA/BS degree, fluency in English, and the flexibility to occasionally work odd hours and weekends.
Responsibilities
- Execute and maintain ad campaigns in Appier proprietary products.
- Plan and manage multinational advertising campaigns, formulate localized advertising strategies.
- Analyze data and performance of campaigns, detailed optimization to reaching client’s KPI.
- Co-work with sales managers, account managers, product managers and on various optimization related projects.
- Adjust and improve the effectiveness of AI models. Improve overall performance of the system.
- Provide historical data and estimation of performance for the business development team. Assist the development of new customers.
Requirements
- Execute and maintain ad campaigns in Appier proprietary products.
- Plan and manage multinational advertising campaigns, formulate localized advertising strategies.
- Analyze data and performance of campaigns, detailed optimization to reaching client’s KPI.
- Co-work with sales managers, account managers, product managers and on various optimization related projects.
- Adjust and improve the effectiveness of AI models. Improve overall performance of the system.
- Provide historical data and estimation of performance for the business development team. Assist the development of new customers.
- Quick learner who loves to pick up new tools/software for reporting and analysis.
- Organized, detail oriented and highly focused.
- Cool under pressure and able to concentrate in the middle of any chaos.
- Creative problem solver, self-motivated and self-driven.
- Logical thinker with solid stat. background.
- A good team player – can work with sales team.