Campaign Activation Analyst

Samba • San Francisco, CA

19d • Onsite

About The Position

Step into the world of programmatic advertising and learn how data-driven campaigns come to life. As a Campaign Activation Analyst, you'll support the end-to-end activation of Samba audience segments across DSPs and digital platforms, ensuring campaigns are set up, trafficked, and optimized to deliver results. The Programmatic Activation team is the engine that connects Samba TV's data to real advertising outcomes — and this role is at the core of that execution.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field (Class of 2026 preferred)
• Genuine interest in programmatic media, ad tech, or digital advertising
• Analytical and detail-oriented — comfortable working in spreadsheets and campaign dashboards
• Strong communication skills and ability to manage multiple campaigns simultaneously
• Exposure to DSPs or ad platforms a plus but not required — we'll teach you

Responsibilities

• Assist with the setup and trafficking of programmatic campaigns across platforms including The Trade Desk and DV360
• Monitor campaign delivery, pacing, and performance — flagging anomalies and recommending optimizations
• Support audience segment activation, QA processes, and platform troubleshooting
• Collaborate with the Measurement and Sales teams to align campaign delivery with client KPIs
• Maintain campaign documentation, reporting templates, and workflow trackers
• Develop familiarity with Samba's audience data products and how they translate into targeting strategies

Benefits

• health insurance
• wellness offerings
• life and disability insurance
• retirement savings plan
• paid holidays
• paid time off (PTO)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 101-250 employees