Buyer Relations Manager + Account Executive
About The Position
This position combines two functions: Buyer Relations Manager (70%) and Account Executive (30%), supporting Collective Shows across current and future portfolio events. Current shows take place in January and July in Huntington Beach, California; an April show in Miami, Florida, is planned to launch in 2027. As Buyer Relations Manager, the role oversees and expands the attendee database, drives attendee growth, manages the hosted buyer program, and coordinates show logistics to support retail attendance and brand engagement. It maintains and develops the buyer database, conducts outreach, manages buyer registration and qualification, arranges travel and lodging for hosted buyers within budget, coordinates with Marketing, Operations, and exhibiting brands, and reports registration performance to leadership. As Account Executive, the role supports the Sales Director in maximizing Collective Shows revenue, focusing on new and win-back brand sales and sponsorships. It maintains the sales CRM, researches and contacts prospective and returning exhibitors, supports brands with show preparation and retailer connections, and shares weekly progress with the Sales Director.
Responsibilities
- Oversee, update, and clean the master buyer database.
- Research and add qualified buyer prospects using brand stockist lists, competitor show rosters, and digital research.
- Conduct ongoing individual outreach to existing and prospective buyers.
- Drive initiatives to increase pre-registration and onsite buyer attendance by 10% year over year for each show.
- Assist registered buyers with show schedules, preparation, and introductions to brands or categories.
- Review, approve, or deny new buyer applications according to vetting criteria.
- Register retail buyers through the backend system or physical registration forms and send welcome and approval communications.
- Coordinate flight and hotel bookings for qualified hosted buyers and manage the allocated hosted buyer budget.
- Work with Marketing on email campaigns, messaging, and highlighting key retailers.
- Coordinate with Marketing and Operations on VIP gift bags and hotel room drops.
- Collaborate with exhibiting brands to address retailer needs and facilitate connections.
- Prepare and distribute weekly registration dashboards and active retailer lists to leadership.
- Maintain and clean the sales CRM, with territory and target categories assigned by the Sales Director and an emphasis on new and win-back exhibitors.
- Research and add qualified brand prospects using competitor show rosters, digital research, and industry knowledge.
- Conduct ongoing individual outreach to new and win-back exhibitors.
- Drive initiatives to increase show revenue.
- Assist brands with show schedules, preparation, setup, and retailer connections.
- Compile and discuss weekly progress, accomplishments, and challenges with the Sales Director.
Benefits
- Unlimited vacation for exempt employees
- Flexible working locations
- 401(k) plan with company match
- Medical, dental, and vision coverage, including transgender services and fertility benefits
- Parental and caregiver leave
- Dependent, commuter, and flexible spending account benefits
- Professional development programs, including Toastmasters
- Mental wellness tools
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
