Account Executive, Public Relations (Cybersecurity)

Highwire•New York, MA

22h•$54,000 - $72,000

About The Position

The Account Executive, Public Relations supports the day-to-day execution of cybersecurity public relations programs, partnering with clients and teammates on media relations, analyst engagement, speaking, content, and integrated campaigns. The role researches cybersecurity developments and translates technical topics into clear, engaging stories for media and business audiences. It also contributes to client communications, media outreach, content development, coverage analysis, and campaign planning while building cybersecurity knowledge in a collaborative agency environment. Highwire offers remote and hybrid work options based on location. Candidates within commuting distance of its New York, NY or San Francisco, CA offices work in the office three days per week. Fully remote hiring is limited to the states and locations listed in the posting, and candidates must reside in an eligible location at the time of hire.

Requirements

2–3 years of PR or communications experience in an agency setting.
Experience working with clients in the cybersecurity industry.
Strong writing and editing skills across multiple formats.
Ability to translate complex technical concepts into relatable stories.
Strong organizational and time-management skills.
A curious, proactive, and collaborative mindset.

Nice To Haves

A developing network of media contacts or interest in building relationships in the cybersecurity space.
Familiarity with analytics or media-tracking tools.

Responsibilities

Support execution of cybersecurity PR programs, including media relations, analyst engagement, speaking, and content.
Participate in weekly client calls and help prepare agendas, updates, and coverage reports.
Manage timelines, deliverables, and internal communications to keep projects organized and on schedule.
Research emerging threats, competitors, and regulations to inform storytelling and thought leadership.
Contribute to quarterly campaign planning and proactive media opportunities.
Research reporters, build media lists, and develop targeted pitches.
Draft and distribute story ideas to generate coverage in business, technology, and cybersecurity outlets.
Monitor media trends, security news, and journalist activity to identify opportunities.
Assist with social and digital amplification of earned media.
Track and report media results and campaign performance, sharing insights with clients and teams.
Draft and edit press releases, media pitches, client commentary, award submissions, speaking abstracts, blog posts, backgrounders, briefing documents, and talking points.
Help communicate technical cybersecurity topics clearly to media and business audiences while ensuring accuracy, tone, and alignment with client messaging.
Collaborate with digital, content, and design teammates on integrated PR initiatives.
Learn and apply analytics and AI tools to improve research, precision, and efficiency.
Work with senior team members on program execution and develop cybersecurity knowledge.
Take initiative, communicate clearly, and manage time effectively in a fast-paced environment.
Contribute to a collaborative, inclusive, and supportive team culture.