Public Relations Senior Account Executive

The Shipyard

2d•$55,000 - $70,000•Remote

About The Position

The Shipyard is a leading, independent marketing and communication agency headquartered in Columbus, OH and San Diego, CA that brings together talented individuals across the creative, communications, media and digital landscape. Uniquely designed to Engineer Brand Love through a unifying approach of paid, owned and earned channels, The Shipyard's family of brands works together to grow brands that audiences can't help but love. TURNER is one of those brands, a communications agency dedicated to travel, tourism and active lifestyle brands, built to Engineer Brand Love: creating unshakable, emotionally resonant brands that consistently outperform expectations. We unify strategy, creative, media and communications to connect the brands that inspire people to explore, move and experience the world with the audiences who love them most. Momentum is nothing without the people driving it. See who we are at https://theshipyard.com/culture before you hit apply! We are looking for a Senior Account Executive with a passion for storytelling and media relations for the industries we serve. Candidates must have 5 to 7 years of media relations and influencer management experience with demonstrated results. Experience working in the travel and tourism industry preferred. This is a remote position and the candidate must live in South Carolina. At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency. Studies show that people from marginalized communities may not always apply for positions if they don’t meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don’t meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox.

Requirements

5 to 7 years of communications experience in the travel industry; agency experience preferred
Has established national travel and lifestyle media relationships, and the skills to develop new relationships using traditional and digital tools
BA or BS in public relations, journalism, communications or related fields is preferred
Excellent interpersonal and communication skills
Proficient in AP Style
Previous experience coordinating media familiarization tours and/or desk side tours
Possesses excellent writing skills, with a strong attention to detail
Uses social media tools regularly and has experience integrating social media into public relations programs
Proficiency using Cision, Muckrack, news wires, MS applications
A current passport and a willingness to travel as needed for clients
Passion for the travel/tourism industry and the ability to spot trends.

Responsibilities

Supports daily activities for designated national and international accounts as part of a multi-person account team; client mix includes destination and hotel/resort properties
Contributes 60 percent of time to proactive media relations and influencer programming
Plans, implements and manages client media tours and in-destination media visits
Assists with planning and conducts media familiarization tours. This may include international travel (passport required)
Executes both for-trade and paid influencer programs on behalf of clients, including sourcing, contracting, and reporting on programs
Understands and prioritizes the objectives of each client; anticipates needs in advance
Writes client collateral, which includes but is not limited to, news releases, media alerts, photo captions, media pitches, bios and fact sheets
Brainstorms new, fresh story angles and proactively pitches them to relevant media
Develops and maintains solid relationships with journalists and social media influencers
Stays updated on social media trends to provide recommendations to client about how social media channels can best be used
Assists with preparation of meeting agendas, notes and reports
Assists with account budgets, resources and deadlines
Assists with client relations through meetings, conference calls, events and general contact
Stay abreast of relevant industry news and trends
Acts as first set of eyes on materials prepared by JAE/A