Business Systems Manager - CRM (Salesforce)

NEFCO Construction Supply LLC•East Hartford, CT

About The Position

We are seeking a technically sharp, business-minded CRM owner to lead and evolve our Salesforce platform. We recently launched Salesforce Sales Cloud with strong adoption across our sales organization and are entering the next phase of our CRM journey - including continued platform expansion and an upcoming Marketing Cloud implementation. This is not a traditional admin role. We are looking for someone who deeply understands how sales organizations operate, can translate that understanding into well-architected system solutions, and has the technical depth to build, configure, and extend Salesforce at a near-developer level - without always relying on outside help. You will own the full CRM ecosystem: its architecture, roadmap, governance, and day-to-day health. You will work directly with field sales reps and leadership to surface needs, then drive those needs through a disciplined development and release process - from design and build through testing and deployment. You will also continue to serve as the primary support resource for our users, because staying close to the field is what makes this role effective. This role carries real leadership expectations. You will manage the enhancement backlog, govern the platform, guide external implementation partners, and help set the strategic direction of our sales systems over time. While Salesforce is the immediate focus, this role is expected to expand into ownership of broader sales and business systems as you grow in it.

Requirements

3–6 years of hands-on Salesforce experience, including meaningful configuration and administration work
Demonstrated ability to build advanced automation in Salesforce Flow or equivalent tools
Strong understanding of sales processes, pipeline management, and B2B sales operations
Experience managing a development or enhancement backlog through a structured SDLC or release process
Proven ability to translate business requirements into well-designed system solutions
Comfortable operating independently across support, development, and stakeholder engagement simultaneously
Strong communicator — equally effective with field reps and senior leadership

Nice To Haves

Salesforce Administrator certification (additional certifications a plus)
Experience with Salesforce Marketing Cloud or similar marketing automation platforms
Background in distribution, construction, or B2B sales environments
Experience directing or collaborating with external implementation partners
Exposure to broader sales tech ecosystems (CPQ, ERP integrations, data tools)

Responsibilities

Own the Salesforce platform end-to-end — architecture, configuration, data model, automation, integrations, and roadmap
Maintain and evolve a prioritized enhancement backlog aligned to business goals
Drive a disciplined software development lifecycle (SDLC) for all system changes — requirements, design, build, test, release, and documentation
Govern system changes to ensure scalability, consistency, and long-term platform health
Partner with and provide technical direction to external implementation partners and vendors
Build and maintain advanced automation using Salesforce Flow, validation rules, custom objects, and related configuration tools
Design and implement solutions that are scalable and well-structured — not just functional
Manage integrations and data flows between Salesforce and adjacent systems
Evaluate and implement new Salesforce features and products (including Marketing Cloud) as the platform evolves
Troubleshoot complex system issues and architect thoughtful solutions
Develop a deep, firsthand understanding of how our sales team sells — the process, the language, the friction points
Act as the primary bridge between sales stakeholders and the CRM system
Translate business needs into clear, well-scoped system requirements
Ensure the platform supports critical sales motions: pipeline management, quoting visibility, account structure, and forecasting
Build and maintain reports and dashboards that sales reps and leadership actively rely on
Own data integrity — structure, cleanliness, governance, and trust
Track and communicate CRM ROI and platform impact to business stakeholders
Support broader data and reporting needs outside the CRM when required
Serve as the primary support resource for all Salesforce users
Troubleshoot issues quickly and guide users toward best practices
Maintain clear, current documentation of system processes, standards, and workflows
Reinforce adoption and effective usage across the field sales organization