Business Planning, Expansion and Experience Strategist

Apple • Cupertino, CA

3h

About The Position

The Apple Store Online team is responsible for Apple’s largest store, aiming to deliver a magical, personal digital experience where customers can shop, buy, and learn everything Apple, wherever they are. Each customer should feel like they are the only customer, and the goal is to set the bar for the experience they receive. This role is for a dynamic, analytically-driven strategist to join the Digital Growth Initiatives team. The position will drive operational excellence across the Digital Experience organization, contribute to Apple's new market expansion strategy, and develop digital commerce briefs that shape experiences for millions of customers. The ideal candidate is a confident communicator and structured thinker who thrives at the intersection of business planning, cross-functional collaboration, and data-driven storytelling. The ideal candidate is a business-minded strategist with a strong analytical foundation and a natural instinct for clear, compelling communication. They bring structure to complex, ambiguous problems and translate data and insights into recommendations that drive alignment and action. They operate effectively under limited supervision, managing competing priorities with precision and care. They are highly organized and methodical — comfortable sweating the details while keeping the bigger picture in view. They are confident presenting to and partnering with senior leaders, and they know how to tailor a message for the room. They build strong cross-functional relationships with intention, earning trust through transparency, follow-through, and a collaborative approach. They have a bias toward action and a track record of turning strategic direction into structured, executable plans.

Requirements

• 5+ years of experience in business planning, digital experience, or strategy roles, ideally within e-commerce or a B2C environment.
• Strong analytical skills with the ability to synthesize complex data, financial indicators, and market signals into clear, actionable insights.
• Outstanding communication and storytelling skills — able to distill complexity into compelling narratives for diverse audiences, including senior leadership.
• Proven ability to build structured frameworks, manage cross-functional work streams, and drive deliverables with accountability and precision.
• Bachelor's degree in Business Administration, Operations Management, Economics, or a related field.

Nice To Haves

• Experience contributing to resource, capacity planning, or portfolio management in a cross-functional environment.
• Proven track record of developing executive-level presentations, strategic communications, and business reviews.
• Background in e-commerce, digital technology, or omni-channel retail.
• Experience supporting senior executives with communications or strategic planning.
• Familiarity with capacity planning tools (Meisterplan, Smartsheet, Monday, Clarity).
• Proficiency in Apple ecosystem tools: Keynote, Numbers, Pages.
• Experience with data analysis, pivot tables, v-lookups, and synthesizing large datasets.
• Comfort working in ambiguous, fast-paced environments with evolving priorities.

Responsibilities

• Drive operational excellence across the Digital Experience organization.
• Contribute to Apple's new market expansion strategy.
• Develop digital commerce briefs that shape experiences for millions of customers.
• Translate data and insights into recommendations that drive alignment and action.
• Manage competing priorities with precision and care.
• Present to and partner with senior leaders.
• Build strong cross-functional relationships.
• Turn strategic direction into structured, executable plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior