Business Marketing Manager
Armstrong Group•Warrendale, PA
•Onsite
About The Position
Guardian is seeking a high-energy Business Marketing Manager to drive commercial demand and pipeline growth. This role will lead marketing strategies aligned with sales priorities and target industries, developing and executing vertical and account-based campaigns. The manager will also drive B2B content and website strategy, ensuring commercial messaging clearly communicates Guardian’s value to decision-makers. This position works closely with sales, demand generation, website, and creative teams to support pipeline development and deal progression.
Requirements
- Extensive experience in B2B marketing, commercial marketing, or demand generation
- Experience supporting complex sales cycles and multi-stakeholder buying processes
- Strong understanding of account-based and vertical marketing approaches
- Experience collaborating closely with sales teams and supporting pipeline development
- Ability to help plan and guide content that supports commercial positioning and credibility
- Experience supporting or managing trade shows and industry events
- Strong organizational and cross-functional collaboration skills
- Data-driven mindset with ability to evaluate marketing performance and impact
Responsibilities
- Develop and execute B2B marketing strategies aligned with commercial sales priorities
- Plan and manage vertical and account-based marketing campaigns
- Partner with sales leadership to support pipeline goals and target accounts
- Help strategize and drive B2B content creation, including industry-specific and thought leadership content
- Translate commercial offerings into clear, compelling messaging and positioning
- Collaborate with the website team to develop and optimize B2B website content and conversion paths that generate qualified commercial leads
- Support sales with presentations, collateral, case studies, and RFP materials
- Attend and support B2B trade shows, industry events, and field marketing activities
- Coordinate campaign execution across paid media, website, and creative teams
- Track performance and optimize marketing activities based on pipeline and engagement results
Benefits
- Attractive compensation package
- Comprehensive benefit package starting day 1
- Opportunity to grow within the company
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
