Senior Manager, Marketing Business Partner

Horizon Services•Philadelphia, PA

About The Position

The Senior Manager, Marketing Business Partner is the primary connection point between our centralized marketing team and the General Managers who operate our home services locations. This individual owns the marketing relationship for approximately 6-7 locations across one geographic regions, ensuring GMs have clear visibility into their marketing investment and that field-level intelligence flows back to central marketing in a structured, actionable way. This is not a traditional analyst role. It requires equal parts analytical capability, business judgment, and relationship management. The right candidate will be comfortable presenting performance data to a P&L-owning GM one day and briefing the marketing leadership on competitive market shifts the next. They will manage competing demands across multiple markets, drive engagement with GMs who may not seek out the relationship, and serve as a credible voice for both sides of the marketing equation.

Requirements

5 or more years of experience in marketing analytics, client services, account management, or a comparable role that combines data analysis with stakeholder communication
Demonstrated ability to translate marketing performance data into clear business narratives for non-marketing audiences
Experience managing multiple senior stakeholder relationships simultaneously, with a track record of driving engagement through influence rather than authority
Working knowledge of performance marketing channels including paid search, paid social, and traditional media
Strong presentation and communication skills, written and verbal, with experience presenting to senior business leaders
Proficiency with marketing analytics platforms and dashboard tools

Nice To Haves

Experience in home services, multi-location services, or franchise marketing environments
Familiarity with lead generation models and board fill or capacity utilization metrics
Background working within or alongside a centralized marketing function serving distributed field operations
Experience developing or contributing to QBR or business review frameworks

Responsibilities

Serve as the dedicated marketing point of contact for all General Managers within assigned regions
Lead monthly performance reviews with each GM, translating marketing data into clear business narratives tied to board fill and revenue goals
Plan, prepare, and present quarterly business reviews covering spend allocation, channel performance, competitive context, and the forward marketing plan
Build productive working relationships with all assigned GMs, including those who are not proactively engaged in the marketing relationship
Manage GM requests and questions within defined response standards, coordinating with channel specialists as needed
Attend Integrated Business Planning (IBP) meetings to ensure marketing priorities are aligned with operational plans and upcoming business needs across assigned regions
Own the GM-facing reporting layer, converting automated dashboard data into location-specific performance narratives
Track and present the full performance scorecard by location: spend, CPL, CPCS (cost per call scheduled), booking rate, cancel rate, revenue, AOV, and ROAS for lead-driving channels; reach, impressions, and CPM for upper funnel tactics
Monitor performance across assigned locations, flagging anomalies and presenting recommended actions to channel leads or marketing leadership
Connect marketing activity to revenue outcomes at the location level, building a clear and consistent ROI narrative for each GM
Maintain a structured process for capturing competitive activity, local demand signals, and service line capacity across all assigned locations
Produce a regular field intelligence brief for the central marketing team, summarizing market conditions and surfacing strategic implications
Identify insights from individual markets that are applicable across the broader portfolio and present them in internal planning sessions
Represent the GM perspective in central marketing strategy discussions, grounding decisions in field reality
Collaborate with Data and Analytics to shape the GM-facing reporting experience as the data infrastructure matures
Work with paid search, social, and traditional media channel managers to maintain a current view of campaign activity by market
Engage Creative and Branding when GM conversations surface questions about messaging effectiveness or offer relevance
Partner with Marketing leadership on QBR framework development, cadence management, and continuous improvement of the GM engagement model