Marketing Manager - Embedded Business

Farmers Insurance Careers

1d•$85,800 - $163,125•Hybrid

About The Position

The Marketing Manager will lead embedded marketing with clients. Support marketing initiatives to drive revenue growth for proprietary sales. Supports and manages various marketing programs. Works with customers (which may include agents, sales, clients, etc.) and key stakeholders to develop effective marketing resources and execute on market strategies that drive measurable results. Conducts market research. Launches new products or programs and manages all aspects after launch. Manages all aspects of product or program marketing and communications. May assist with training.

Requirements

High school diploma or equivalent required.
5+ years of B2B marketing and B2B2C marketing experience highly preferred.
Marketing experience within embedded insurance function highly preferred.
Strong teamwork and collaboration skills, as well as the ability to work independently, manage assignments and deadlines, and proactively seek new challenges.
Experience with reporting software, proficiently able to use Microsoft suite and Adobe CC preferred.

Nice To Haves

Bachelor’s degree preferred in business, marketing communications or finance.
Series 6, 63 and 26 securities licenses preferred.

Responsibilities

Supports marketing initiatives to drive revenue growth.
Supports and manages various marketing programs including the development and direction of marketing material from concept to execution (project planning, change management, communication planning and changes to project scope).
Work with customers (which may include agents, sales, clients, etc.) and other internal groups to understand potential opportunities within these segments and translate those opportunities into successful programs and messaging.
May provide analytical support including development of basic financial projections and cost benefit analysis of marketing programs and analysis of segmentation market research.
Conducts market and industry research, analyze customer data and conducts customer messaging research to improve household penetration and customer loyalty.
Launch and manage products and services including all collateral, development of registered representatives and customer communications.
Work with product development, training, finance, compliance, legal and outside consultants to develop materials and sales brochures.
Work with University of Farmers and/or Distribution to ensure appropriate customer understanding of products.
Supports and manages various marketing programs, events and campaigns across a group of customers.
Work with Sales and other peer groups to understand potential opportunities and translate those opportunities into successful programs and messaging.
Work with Sales, University of Farmers and outside vendors to develop and manage marketing communications plan to support marketing plans and creative positioning with Farmers brand voice.
Manage marketing communications agencies, vendors and in-house resources to support efforts.
May develop and maintain marketing communications budget.
May manage distribution efforts of all bulletins, announcements, kits and electronic notification.
Performs other duties as assigned.