Business Marketing Manager - M&A, PE, Capital Markets

Cooley LLP•Washington, DC

1d•$120,000 - $175,000

About The Position

This role is part of the Business Unit Marketing Team, which acts as the strategic consultant to, and primary bridge between, practice group leadership and the broader Marketing & Client Development organization. This team translates commercial objectives and competitive insight into marketing and client development plans. They work across Marketing & Client Development to activate these plans, offering the appropriate level of strategic and tactical support tailored to the needs of each business unit.

Requirements

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
5+ years applicable experience in the field (e.g., marketing or business development)
Prior professional services industry experience and/or B2B marketing experience

Nice To Haves

Bachelor’s degree
Supervisory experience
Prior legal industry experience
Demonstrated experience in infrastructure, energy, and/or real estate industries

Responsibilities

Oversee the "Front Door" for MCD requests, managing the intake and prioritization of practice-level marketing and sales enablement needs.
Manage the preparation and customization of standard pitches and capability statements, ensuring quality and brand consistency.
Partner with the Strategy & Enablement teams to ensure timely implementation of BU-specific assets and campaign updates.
Orchestrate the timeline, data collection, and internal review process for the practice group’s legal directory submissions.
Direct the execution of boutique, practice-led client moments (e.g., small receptions) while liaising with the Events vertical for larger marquee activations.
Manage the inventory and regular refreshing of practice-specific content, ensuring partner bios and practice descriptions are "Always Ready."
Coordinate research initiatives regarding buyer behavior and marketplace trends to support the annual planning cycle.
Lead the marketing orientation and onboarding process for lateral attorneys, ensuring their integration into the practice’s marketing framework.
Serve as direct supervisor and mentor to direct reports
Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
Support business professional development and continued educational opportunities
In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
All other duties as assigned or required