Business Marketing Senior Manager - M&A, PE, Capital Markets

Cooley LLP•Washington, DC

4d•$170,000 - $240,000

About The Position

This role is part of the Business Unit Marketing Team, which acts as the strategic consultant to, and primary bridge between, practice group leadership and the broader Marketing & Client Development organization. This team translates commercial objectives and competitive insight into marketing and client development plans. They work across Marketing & Client Development to activate these plans, offering the appropriate level of strategic and tactical support tailored to the needs of each business unit.

Requirements

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
7+ years applicable experience in the field (e.g., marketing or business development), with 2+ years of exempt/management experience in relevant roles
Ability to work independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others and more as they progress in different roles within the department
Prior professional services industry experience and/or B2B marketing experience

Nice To Haves

Bachelor’s degree
Supervisory experience
Prior legal industry experience
Entrepreneurial by nature
Excellent attention to detail
Approaches tasks through a lens of quality and consistency
Approaches tasks through a digital first lens
Exceptional interpersonal and communication skills with ability to facilitate and solve problems
Ability to organize, prioritize and coordinate multiple activities often under tight timelines
Takes a consultative approach to set goals, drive projects, and achieve outcomes
Strong judgment
Team-player with collaborative spirit
Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
High level of professionalism at all times
Demonstrated ability to lead through influence and develop talent
Proactive, analytical mindset
Effective presentation skills

Responsibilities

Direct the narrative strategy and submission process for legal directories and rankings, ensuring the practice’s expertise is represented with high fidelity.
Lead the research and documentation of baseline market perceptions and competitor practice activities to inform partner-level strategic planning.
Define the content requirements and objectives for practice-led programs (e.g., industry-specific thought leadership) for the Campaign Strategy team to leverage and Content team to execute.
Liaise with the Pursuits and Proposals team on the strategy and messaging for complex RFP responses and pitches, ensuring the firm’s competitive advantages are clearly articulated.
Oversee the development of practice-specific marketing and sales materials, ensuring engagement lists and matter experience are high-quality and strategically aligned.
Evaluate industry sponsorship opportunities for strategic fit, providing recommendations to BU leadership based on measurable outcome potential.
Coordinate with Client development and enabling teams to ensure engagement from events and sponsorships is converted into actionable pipeline opportunities.
Partner with Content and Brand enablers to ensure that practice-specific thought leadership is leveraged as a central element of all journeys.
Serve as direct supervisor and mentor to direct reports
Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
Support business professional development and continued educational opportunities
In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
All other duties as assigned or required