Business Manager, SCARS & Barbwire

Goruck•Jacksonville, FL
•Onsite

About The Position

The Business Manager will build and run GORUCK’s Barbwire seconds program and SCARS shop, managing returns designated as unfit for stock under the Returns SOP, repairs, and trade-ins until items are sold, shipped, or salvaged. The role is based at the LVK warehouse in downtown Jacksonville, Florida, with regular time at headquarters in Jacksonville Beach, and reports to the VP of Operations. The manager reviews set-aside returns and determines whether to clean and restock, rework for Barbwire, customize, salvage for parts, or donate them. They operate the Barbwire store, including product photography, listings, pricing within agreed guardrails, shipping, and drop planning with Marketing. They also grow ways to recover and resell gear, including patches, embroidery, one-of-a-kind builds, and Built by SCARS. The role leads the SCARS shop, setting weekly priorities across repairs, rework, customizations, and Built by SCARS. It manages hiring, scheduling, productivity, timecards, and accountability, while helping with hands-on shop tasks when needed. Repairs are expected to ship the same week they arrive. The manager builds and tracks the SCARS budget and revenue, labor, materials, and margin for repairs, Barbwire, and Built by SCARS, initially using spreadsheets, and reports monthly to the VP of Operations and Finance. The role owns quality control and restock standards, provides data-backed product feedback on failure patterns, and monitors use, coverage, and costs of the SCARS Lifetime Guarantee, recommending changes to the VP of Operations. It also purchases parts and supplies within budget, maintains machines, uses AI tools to reduce manual work, and partners with the tech team to develop systems for tracking, listings, and financial reporting.

Requirements

  • At least 5 years of experience in e-commerce, resale or recommerce, retail or warehouse operations, or running an inventory business.
  • Demonstrated success moving previously written-off inventory through marketplaces, outlets, drops, or a personal store, with measurable results.
  • Experience managing hourly teams of 3 or more, including scheduling, productivity, accountability, and hiring.
  • Experience building budgets and tracking a P&L in spreadsheets; familiarity with COGS, labor cost per unit, and margin.
  • Regular use of Claude or similar AI tools to automate repetitive work, with the ability to demonstrate this in an interview.
  • Hands-on problem-solving ability and comfort working on a warehouse floor, standing, lifting, and packing.
  • Bachelor’s degree or equivalent hands-on experience.

Nice To Haves

  • Experience building or running a seconds, refurbishment, trade-in, or resale program.
  • Knowledge of soft goods and ability to distinguish a quick repair from an item that cannot reasonably be repaired; sewing ability.
  • Ability to photograph and list products quickly and present them well.
  • Experience building tools such as Sheets, AppSheet, Zapier, simple scripts, or AI agents.
  • Rucking experience and familiarity with GORUCK and its community.

Responsibilities

  • Review returns identified by the 3PL as unfit for stock and decide whether to restock, rework, customize, salvage for parts, or donate them.
  • Hold the 3PL to the Returns SOP and flag process misses to Operations.
  • Run the Barbwire store, including prioritizing work, photographing and listing products, pricing within agreed guardrails, shipping orders, and planning drops with Marketing.
  • Protect the customer experience, including the contents and presentation of shipments.
  • Develop new ways to recover and resell gear, such as patches, embroidery, one-of-a-kind builds, and Built by SCARS.
  • Set weekly priorities for the SCARS Lead and technicians across repairs, Barbwire rework, customizations, and Built by SCARS.
  • Hire and schedule shop staff, track productivity, approve timecards, and hold the team accountable.
  • Help with intake, preparation, teardown, photography, and packing when the queue backs up.
  • Ensure repairs go out the same week they arrive.
  • Build the SCARS budget and track revenue, labor, materials, and margin for repairs, Barbwire, and Built by SCARS.
  • Report monthly to the VP of Operations and Finance.
  • Own SCARS quality control and the restock standard, and provide Product with data-backed feedback on failure patterns.
  • Monitor how the SCARS Lifetime Guarantee is used, what it covers, and its costs; recommend changes to the VP of Operations.
  • Purchase parts, materials, and supplies within budget and keep machines serviced.
  • Use Claude and other AI tools to reduce manual work in listings, tracking, and reporting; work with the tech team to develop systems for scan tracking, listings, and financial reporting.
  • Coordinate shop and HQ activity for Built by SCARS rotations, events, photo shoots, and workouts.

Benefits

  • GORUCK-sponsored insurance
  • 401(k)
  • Generous paid time off
  • Unlimited free entry to GORUCK events
  • Deep discounts on gear
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