Business Development

Creations Med Spa•Tampa, FL

3d•Hybrid

About The Position

Creations Med Aesthetics & Wellness Spa is seeking a relationship-centered commercial builder to join their team. This role combines business development, consultative sales, community partnerships, event strategy, and brand stewardship. The Business Development & Sales Manager will own the growth pipeline and its results, coordinating execution with various internal and external teams. The goal is to build a disciplined, measurable path from relationship and inquiry to appointment, purchase, membership, retention, and referral, while maintaining the brand's core values of warmth, trust, and care.

Requirements

Relationship-centered commercial builder
Experience in business development
Experience in consultative sales
Experience in community partnerships
Experience in event strategy
Experience in brand stewardship
Ability to turn local awareness into qualified conversations, booked appointments, collected revenue, and long-term guest relationships
Ability to build a disciplined, measurable path from relationship and inquiry to appointment, purchase, membership, retention, and referral
Proficiency in CRM and scheduling systems, including GoHighLevel and Meevo
Ability to conduct non-clinical discovery and sales conversations
Ability to prospect and cultivate reciprocal relationships
Ability to develop trackable referral, event, member-benefit, co-marketing, and corporate wellness activations
Ability to represent the company at networking and community events
Ability to coordinate a tiered ambassador strategy
Ability to build and manage an event calendar
Ability to own end-to-end event execution
Ability to measure event success by qualified leads, booked consultations, show rate, collected revenue, and return
Ability to serve as a commercial lead for service launches
Ability to coordinate internal readiness for promotions
Ability to champion the brand in external conversations
Ability to translate brand stories into market language
Ability to gather and report field intelligence
Ability to coordinate with marketing agencies and internal content teams
Ability to identify newsworthy stories and media opportunities
Ability to ensure external messaging is approved, truthful, and supportable
Ability to partner with various internal and external teams
Ability to train and reinforce practical sales behaviors
Ability to create playbooks and checklists
Ability to participate in growth reviews and maintain data quality

Nice To Haves

Experience in medical aesthetics or wellness industry
Experience with GLP-1/medical weight loss programs
PR expertise as a growth tool

Responsibilities

Own the sales system and results from lead source through response, qualification, appointment, follow-up, purchase, and reactivation; coordinate daily execution with Guest Relations and providers.
Establish clear response standards, consultative conversation guides, follow-up cadences, and handoffs.
Utilize CRM and scheduling systems (GoHighLevel, Meevo) to document activity, next steps, lead source, appointment outcome, and collected revenue.
Conduct or support non-clinical discovery and sales conversations for services, treatment plans, packages, and memberships, routing clinical questions to licensed providers.
Build reactivation, referral, and membership opportunities into the sales pipeline in partnership with the Spa Manager and Guest Relations team.
Maintain a current pipeline forecast and provide weekly insights, risks, and recommended actions to the leadership growth review.
Create a focused Tampa Bay development plan around high-fit communities and complementary partners.
Prospect and cultivate reciprocal relationships with wellness, beauty, fitness, bridal, women's, healthcare, and employer partners.
Develop trackable referral, event, member-benefit, co-marketing, and corporate wellness activations within approved guardrails.
Represent Creations at selected networking and community events.
Coordinate a tiered ambassador strategy across team members, community connectors, micro-influencers, and trained event staff.
Build and manage a prioritized event calendar based on audience fit, cost, capacity, follow-up potential, and expected return.
Own end-to-end event execution, including opportunity assessment, budget, staffing, lead capture, appointment offers, follow-up, and reporting.
Measure events by qualified leads, booked consultations, show rate, collected revenue, and return, not just foot traffic.
Serve as the commercial lead for coordinated service launches, such as the GLP-1/medical weight loss program.
Coordinate internal readiness before external promotion for new services, including offer clarity, capacity, pricing, scripts, and training.
Champion the Creations brand in external conversations and help translate the brand story into market language.
Gather field intelligence on prospective guest inquiries, resonant messages, recurring objections, and unmet market opportunities.
Coordinate with the marketing agency and internal content team to align campaigns and follow-up with sales priorities.
Identify newsworthy stories, local media opportunities, collaborations, and thought-leadership angles.
Ensure external messaging uses approved, truthful, and supportable claims, with appropriate clinical review and consent.
Partner closely with the Founder, Spa Manager, Strategic Growth Partner, Finance Manager, providers, Guest Relations, and external vendors.
Train and reinforce practical sales behaviors, including follow-up, needs discovery, service explanation, membership presentation, referral asks, objection handling, and closing.
Create playbooks and checklists for partnerships, events, launches, and lead follow-up.
Participate in weekly growth reviews, maintaining clear priorities and protecting data quality for attribution.