Business Development Representative

Our Hospice Of South Central Indiana•Columbus, IN

2d•Hybrid

About The Position

This role focuses on growing Our Hospice’s Personal Care services by building relationships and generating new client referrals. It promotes services to healthcare providers, community partners, and families, acting as a key liaison to educate others on in-home care options. The position emphasizes consultative sales, strong partnerships, and positioning services competitively in the market.

Requirements

Bachelor’s Degree preferred; or equivalent combination of education and experience.
One to three years’ experience in health care, senior services or sales preferred.
Experience in personal care, home care, or private duty strongly preferred.
Valid Indiana Driver’s License and reliable transportation.
Proven track record of market growth, strong social and business etiquette skills and excellent personal presentation that is congruent with Our Hospice standards.
Proven ability to drive business growth and achieve sales targets.
Strong relationship-building and networking skills
Excellent communication, presentation, and interpersonal skills
Strong organizational and time management abilities
Ability to work independently and manage a territory.
Proficiency in Microsoft Office and CRM systems preferred.
Knowledge of the senior care market and community resources is a plus.

Nice To Haves

Bachelor’s Degree
Experience in health care, senior services or sales
Experience in personal care, home care, or private duty
Proficiency in Microsoft Office and CRM systems
Knowledge of the senior care market and community resources

Responsibilities

Establishes and maintains strong relationships with referral sources, including: Hospitals and discharge planners, Physician offices, Senior living communities (independent, assisted living, memory care), Community organizations and senior service providers.
Routinely conducts in-person and virtual visits to referral sources to generate leads and increase service awareness.
Educates clients, families, and referral partners on Personal Care services, service options, and benefits.
Acts as a liaison between referral sources and operations of program to ensure a smooth transition.
Drives census growth through proactive sales strategies, pipeline management, and consistent follow-up.
Develops and executes territory sales plans aligned with organizational growth goals.
Tracks referral activity, conversion rates, and sales performance metrics.
Maintains knowledge of market trends, competitors, and community resources.
Collaborates with internal teams (clinical, scheduling, operations) to ensure high-quality service delivery.
Participates in regular sales and leadership meetings to review performance, goals, and strategy.
Represents the organization at networking events, health fairs, and community outreach opportunities.
Performs other duties as assigned.
Supports special projects related to growth, outreach, or marketing initiatives.