Business Development Representative (Americas)

SYSPRO • ,

5d • Hybrid

About The Position

The Business Development Representative builds pipeline by contacting mid-market manufacturers and distributors that fit Syspro’s ideal customer profile. The role uses phone, email, and LinkedIn to create and qualify marketing-acquired leads (MALs), converting qualified prospects into marketing-qualified leads (MQLs) for the sales team. The representative also responds to inbound MALs and qualifies them by phone and email.

This position works both existing contact lists—including past inquiries, quiet leads, event and webinar attendees, and extended contacts—and selected new target accounts. It researches accounts, conducts structured multi-touch outreach, qualifies fit, need, timeline, and authority, maintains accurate CRM records, and partners with Sales on effective handoffs. The role uses an Agentic AI SDR and marketing automation tools to prioritize and personalize outreach, and tracks outreach and campaign results to improve targeting and messaging.

Requirements

• Bachelor’s degree in sales, marketing, or a business-related field, or equivalent experience.
• 1 to 2 years of experience in business development, sales development, telesales, or inside sales, ideally in B2B technology or services.
• Experience with phone and email prospecting.
• CRM experience with HubSpot or Salesforce.
• Comfort developing dashboards and reports.
• Confident, consultative phone and email communication skills that build trust quickly.
• Active listening and objection-handling skills to qualify fit rather than simply book a call.
• Organized daily follow-up discipline across a high volume of contacts.
• Comfort with rejection and persistence in working a prospect list.
• Clear and accurate CRM hygiene to support effective sales handoffs.
• Collaborative, target-driven mindset and comfort with AI-assisted outreach tools.

Nice To Haves

• Experience in B2B technology or services.

Responsibilities

• Respond to every new marketing-acquired lead (MAL) by phone and email within the target response window.
• Work existing contact lists and selected new target accounts to restart conversations and create pipeline.
• Run structured, multi-touch outreach cadences across phone, email, and LinkedIn, adapting messages and timing to each contact.
• Research accounts before outreach and provide prospects with a clear reason to respond.
• Qualify contacts against Syspro’s ideal customer profile, need, timeline, and authority through conversations.
• Convert qualified contacts into marketing-qualified leads (MQLs) in HubSpot and record accurate notes for the sales handoff.
• Own weekly and monthly targets for conversations, meetings booked, MQLs created, and speed to lead, and report progress against them.
• Use Agentic AI SDR and marketing automation tools to prioritize outreach, personalize messages at scale, and follow up with unresponsive contacts.
• Partner with the Sales Team on handoff quality, sharing deal context, objections, and buying signals.
• Track which messages, segments, contact lists, and campaign sources generate replies and meetings, and use the results to improve targeting and messaging.

Benefits

• 13 paid company holidays in 2026
• Hybrid working environment with 2–3 office days as determined by the function or manager
• 20 vacation days
• 6 wellness days
• 401(k) from the first day of hire
• Health, dental, and vision insurance beginning the first of the month after hire
• Life insurance
• Bonus/commission
• Maternity and paternity leave

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level