About The Position

Coverflex is rebuilding the compensation platform to align with modern work. We offer a single platform for companies to manage benefits, meal allowance, insurance, and flexible compensation. We are expanding into Germany and are looking for a Founding Business Development Representative to be one of the first BDRs dedicated to the German market. This role will directly fuel our sales pipeline and revenue growth by opening doors, creating conversations, and ensuring Account Executives focus on high-quality, well-qualified meetings. This is an opportunity to help build the next chapter of Coverflex in a new market.

Requirements

  • Self-driven, proactive mindset, with strong motivation to continuously improve.
  • Outcome-focused approach, where “good enough” beats perfect and impact beats process.
  • Iterative, curious, entrepreneurial mindset, focused on bringing solutions, not just problems.
  • Resilience in the face of rejection, with the ability to hear “no” without taking it personally.
  • Creative problem-solving ability when the obvious path is blocked.
  • Strong verbal communication skills.
  • Fluency in English and German.
  • Evidence of skills and mindset, not just years of experience.

Nice To Haves

  • SMB outbound sales experience.
  • Knowledge of the benefits market.
  • Exposure to tech, HR, finance, or benefits-related ICPs.
  • Strong CRM usage habits, with HubSpot experience as a plus.
  • Spanish, Italian, or Portuguese language skills.

Responsibilities

  • Play a major role in Coverflex's success in the German market by directly fueling the sales pipeline and revenue growth.
  • Act as the engine behind new opportunities, opening doors and creating conversations.
  • Ensure Account Executives spend their time on high-quality, well-qualified meetings.
  • Build a strong outbound rhythm with consistent, high-quality activity.
  • Book qualified meetings for Account Executives.
  • Become autonomous in prospecting, CRM hygiene, and handover.
  • Contribute to building structure where it doesn’t fully exist yet, including playbooks and processes.
  • Adapt constantly based on results and feedback.

Benefits

  • Base Salary: € 35,000 – € 42,000
  • Bonus / Commissions: € 15,000 – € 18,000
  • Equity: Yes – Stock Options under our Equity Incentive Plan
  • Contract Type: Permanent
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