Business Development Representative (BDR)

DigaCore Technology ConsultingLakewood Township, NJ
$110,000Hybrid

About The Position

The Business Development Representative (BDR) is responsible for generating qualified opportunities and contributing directly to closed revenue by targeting new accounts with a focus on healthcare organizations in the Tri-State and USA. This role blends classic outbound pipeline generation with full‑cycle or assist‑to‑close activities, depending on deal size and complexity.

Requirements

  • 2–5 years in a quota‑carrying BDR/SDR, Inside Sales, or Account Executive role with a consistent track record of hitting pipeline and revenue targets.
  • Experience generating pipeline and closing deals (not just appointment setting), ideally in IT services, SaaS, or technology consulting.
  • Direct or strong exposure to healthcare clients (providers, clinics, practices, or health systems) and familiarity with topics like HIPAA, PHI, and compliance‑driven selling.
  • Strong technical aptitude; can quickly learn and explain MSP services (managed endpoint, network, security, cloud, backup/DR, help desk) and translate them into business outcomes.
  • Comfortable with high‑volume, high‑quality outbound: cold calling, email, LinkedIn, and social selling.
  • Proficiency with CRM, sales engagement tools, and basic sales analytics/reporting.
  • Excellent written and verbal communication, presentation skills, and executive‑level presence.
  • Self‑starter who thrives in a growing MSP environment, comfortable with process improvement and experimentation.

Nice To Haves

  • Direct MSP or IT services selling experience or selling into the MSP channel.
  • Experience selling cybersecurity, cloud, or managed infrastructure into healthcare or other regulated industries.
  • Experience working with standard sales frameworks (MEDDIC, SPIN, Challenger, etc.).

Responsibilities

  • Execute daily outbound prospecting (phone, email, LinkedIn, events) into target healthcare and mid‑market accounts to create first‑time appointments and sales opportunities.
  • Qualify prospects by identifying stakeholders, current IT/MSP stack, pain points (security, compliance, uptime, support), budget, authority, need, and timing.
  • Own or support parts of the sales cycle: discovery, light solution positioning, coordinating with Account Executives/leadership, and progressing deals to close.
  • Manage and nurture inbound leads from marketing, events, and referrals, quickly responding and converting to qualified meetings and opportunities.
  • Maintain a deep understanding of Digacore’s managed services, cybersecurity offerings, cloud/modern workplace solutions, and support models to articulate value clearly to non‑technical healthcare buyers.
  • Research accounts and contacts within EHR/EMR clinics, specialty practices, surgery centers, and other healthcare entities to personalize outreach and identify trigger events (growth, new locations, compliance gaps).
  • Use CRM HubSpot to log activities, manage pipeline, maintain clean data, and produce accurate forecasts for leadership.
  • Collaborate with marketing on campaigns, sequences, events, and content tailored to healthcare and regulated industries.
  • Participate in relevant industry events, webinars, and networking groups to build relationships and generate pipeline for Digacore.
  • Provide structured feedback from the field on messaging, objections, competitive intel, and product fit, especially in healthcare IT and MSP opportunities.
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