Business Development Representative - Marketing

SHI International Corp. • Bethlehem, PA

5d • $50,000 - $65,000 • Hybrid

About The Position

The Business Development Representative - Marketing is responsible for utilizing outbound activities, such as calls and emails, to generate sales opportunities and set appointments from inbound leads. This role is crucial in driving sales growth and expanding SHI’s customer base by ensuring a steady pipeline of qualified leads for the sales team.

Requirements

• Completed Bachelor’s Degree or relevant work experience required
• Previous experience in sales, marketing, or a similar role
• Expertise in client relationship building and new business development - Basic
• Ability to cold call and create new business opportunities - Basic
• Ability to identify, create, develop, and manage high-impact sales opportunities and lead a team to achieve and exceed sales targets - Basic
• The capability to identify potential clients, effectively negotiate terms, and successfully finalize business transactions. - Basic
• The understanding of key business principles and practices to make informed and effective decisions that contribute to organizational success. - Basic
• The ability to efficiently manage tasks and projects by prioritizing responsibilities and effectively utilizing time to achieve objectives. - Basic

Nice To Haves

• Fluency in SHI AX, CRM, and Microsoft Office tools preferred
• Experience in the IT industry

Responsibilities

• Engage prospective customers through outbound calls and email campaigns to generate new business opportunities.
• Qualify inbound leads and marketing-generated inquiries to identify and prioritize sales opportunities.
• Schedule and coordinate meetings between qualified prospects and Account Executives.
• Collaborate with sales and marketing teams to align on campaign strategy, messaging, and lead generation initiatives.
• Support the execution of targeted outreach campaigns to drive pipeline growth and brand awareness.
• Maintain and manage lead activity, pipeline data, and engagement metrics within CRM and sales platforms.
• Develop an understanding of customer needs, business challenges, and key buying drivers.
• Position and promote SHI’s products, solutions, and services to prospective customers.
• Build early-stage relationships with potential clients to nurture interest and drive engagement.
• Stay informed on industry trends, market conditions, and SHI’s evolving portfolio.
• Handle inbound inquiries and provide a positive customer experience across initial touchpoints.

Benefits

• medical
• vision
• dental
• 401K
• flexible spending
• Continuous professional growth and leadership opportunities
• Health, wellness, and financial benefits to offer peace of mind to you and your family
• World-class facilities and the technology you need to thrive – in our offices or yours

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level