About The Position

Coverflex is revolutionizing compensation by offering a unified platform for benefits, meal allowances, insurance, and more, making compensation flexible and meaningful for employees. The Business Development Representative (BDR) will be the engine of new pipeline generation for the Spanish market, acting as the first point of contact for potential customers and shaping market perception. Success in this role involves consistently generating qualified meetings for Account Executives (AEs), building confidence in messaging and objection handling, and maintaining discipline in activity, CRM hygiene, and follow-ups.

Requirements

  • First experience in sales, business development, or outbound roles.
  • Comfortable with cold outreach (calls, email, LinkedIn).
  • Strong written and verbal communication skills.
  • Willingness to learn, iterate, and be coached.
  • Fluency in English and Spanish.
  • Resilient and persistent — rejection doesn’t stop you.
  • High energy, proactive, and hungry to learn.
  • Coachable and open to direct feedback.
  • Competitive but team-first mindset.
  • Comfortable picking up the phone and pushing conversations forward.
  • Structured and disciplined with follow-ups and CRM.

Nice To Haves

  • Experience as a BDR in tech, HR, or FinTech.
  • Exposure to SMB or Mid-Market sales motions.
  • Familiarity with CRM tools (HubSpot preferred).

Responsibilities

  • Generate new pipeline for the Spanish market.
  • Act as the first point of contact with future Coverflex customers.
  • Shape how the market perceives Coverflex's value.
  • Ensure AEs work with high-quality, qualified opportunities.
  • Consistently generate qualified meetings for AEs.
  • Build confidence across Ideal Customer Profiles (ICPs), messaging, and objections.
  • Maintain reliability and discipline in activity, CRM hygiene, and follow-ups.
  • Generate pipeline (SQLs created & meeting-to-opportunity conversion).
  • Meet outbound activity targets (calls, emails, LinkedIn).
  • Ensure meeting quality (ICP fit, pain clarity, low no-show rate).
  • Maintain CRM hygiene and process discipline.
  • Demonstrate autonomy on messaging, tooling, and objections.

Benefits

  • Stock Options under our Equity Incentive Plan.
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