Business Development Representative - Agency & Merchant Outreach

CWILL

18h•$80,000 - $130,000

About The Position

CWILL (pronounced "quill") is a post-purchase and retention suite built for Shopify & DTC brands. CWILL aims to reduce support tickets, recover lost revenue from returns, and turn one-time buyers into loyal fans through tools designed for every touchpoint after the sale. This role is crucial for building out the agency partner channel and growing the merchant pipeline by focusing on top-of-funnel activities. The Business Development Representative will own outbound prospecting for both Shopify agencies/ecommerce consultancies and merchant prospects, taking the outreach responsibilities from the Customer Success and Sales teams to execute them more effectively. Initially, one person will manage both outreach motions, with the potential to split into dedicated tracks as the volume increases.

Requirements

2–3+ years of experience in business development, partnerships, or channel sales, preferably within eCommerce, SaaS, or logistics.
Strong understanding of the Shopify / DTC brand ecosystem and how agencies and service providers operate within it.
Proven track record of building and closing partnership deals, with experience managing multi-stakeholder relationships.
Hands-on experience with trade shows and industry events.
Excellent communication and negotiation skills.
Comfortable operating independently in a fast-moving environment.
Bachelor's degree or above.

Nice To Haves

Background in logistics, shipping, or carrier partnerships is a strong plus.

Responsibilities

Own outbound prospecting across both agency and merchant audiences, building target lists and running multi-channel sequences (email, LinkedIn, phone).
Research and qualify prospects against the Ideal Customer Profile (ICP) before reaching out.
Adapt outreach approach based on the audience: focusing on business models and margins for agencies, and post-purchase/retention problems for merchants.
Log every touchpoint in the CRM to maintain account status visibility for the team.
Report on the effectiveness of messaging, channels, and segments, and adjust strategies accordingly.
Hand off qualified opportunities cleanly to Sales and Partnerships teams.
Build and grow CWILL's agency partner program, targeting eCommerce agencies and service providers working with Shopify DTC brands.
Develop and execute a channel strategy to expand CWILL's reach through referral partners, resellers, and ecosystem players.
Own end-to-end event strategy, including trade show selection, booth planning, on-site execution, and post-event follow-up.
Manage the full partner lifecycle: prospecting, onboarding, activation, and ongoing enablement.