Home Care Business Development Manager-Medicaide Waiver Program

SERENITY HOME HEALTH CARE•Grand Rapids, MI

4d•$27 - $30

About The Position

The Business Development/Office Manager oversees daily operations and the overall functionality of the workspace, including front desk and reception management. The role also drives business development initiatives, optimizes marketing strategies, and ensures the smooth administration of office functions. It contributes to business growth and operational efficiency, supporting revenue growth and market expansion.

Requirements

Strong organizational and leadership skills.
Excellent communication and interpersonal skills.
Proficiency in Microsoft Office Suite and other relevant software.
Ability to multitask and prioritize tasks effectively.
Experience managing payroll and office administrative functions.
Ability to analyze data and develop strategic business insights.
Proven experience in business development, marketing, or office management.

Nice To Haves

Bachelor’s degree in Business Administration, Marketing, or a related field preferred.

Responsibilities

Establish positioning, identify target audiences, and develop marketing plans with objectives across channels and segments.
Lead marketing programs from planning through execution, using internal support and fostering collaboration.
Analyze client insights, workforce trends, market analysis, and marketing best practices to develop strategies.
Create and maintain analytics reporting across platforms and use insights to inform campaigns and go-to-market strategies.
Collaborate with Business Management Representatives to test and improve lead-nurturing tactics.
Develop creative briefs and guide creative direction for advertising and public-facing print, digital, and video communications.
Plan and execute multichannel campaigns across prospect and customer lifecycles, ensuring aligned communications and messaging.
Manage content and updates for customer and internal touchpoints; establish budget guidelines; participate in events; document business processes; and provide sales support.
Gather customer and market insights to inform outreach, increase conversions, and generate qualified leads.
Track and analyze current marketing initiatives and optimize them based on effectiveness and impact.
Present ideas and deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
Assist with community outreach for recruitment.
Conduct introductory presentations and welcoming events for new or existing partners and entities.
Deliver company souvenirs to contracted partners and entities.
Perform other job-related duties as assigned.
Oversee office operations, including front desk and reception management.
Manage payroll and office administrative functions.