Home Care Business Development Manager-Medicaide Waiver Program
About The Position
The Business Development/Office Manager oversees daily operations and the overall functionality of the workspace, including front desk and reception management. The role also drives business development initiatives, optimizes marketing strategies, and ensures the smooth administration of office functions. It contributes to organizational growth and operational efficiency by supporting revenue growth and market expansion. The position develops and executes marketing programs and multi-channel campaigns, analyzes customer and market insights, tracks campaign performance, and communicates strategies and results to internal and external teams. It also supports partner engagement, community outreach for recruitment, and office administration, including payroll.
Requirements
- Strong organizational and leadership skills.
- Excellent communication and interpersonal skills.
- Proficiency in Microsoft Office Suite and other relevant software.
- Ability to multitask and prioritize tasks effectively.
- Experience managing payroll and office administrative functions.
- Ability to analyze data and develop strategic business insights.
- Proven experience in business development, marketing, or office management.
Nice To Haves
- Bachelor’s degree in Business Administration, Marketing, or a related field preferred.
Responsibilities
- Establish positioning, identify target audiences, and develop marketing plans with objectives across channels and segments.
- Lead marketing programs from planning through execution, leveraging internal support and collaboration.
- Analyze client insights, workforce trends, market analysis, and marketing best practices to develop strategies.
- Create and maintain analytics reporting across platforms and extract insights for campaign development and go-to-market strategies.
- Collaborate with Business Management Representatives to test and evolve lead-nurturing tactics.
- Develop creative briefs and guide creative direction for advertising and public-facing print, digital, and video communications.
- Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, aligning communications and messaging.
- Manage content and updates for customer and internal touch points.
- Establish budget guidelines, participate in events, document business processes, and provide additional sales support.
- Gather customer and market insights to inform outreach, increase conversions, and generate qualified leads.
- Track and analyze marketing initiatives, assess their effectiveness and impact, and optimize them accordingly.
- Present ideas and deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets.
- Assist with community outreach for recruitment.
- Conduct introductory presentations and welcoming events for new or existing partners and entities.
- Deliver company souvenirs to contracted partners and entities.
- Oversee daily office operations, including front desk and reception management.
- Manage payroll and office administrative functions.
- Perform other job-related duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
