Business Development Manager USA

EDMI•Raleigh, NC
•Hybrid

About The Position

EDMI America Inc. is growing its business development activity to support its 2027–2031 business plan and sales forecast. The Business Development Manager will lead sales opportunities through the full sales cycle, building customer intimacy, trust, and credibility. The role focuses on electricity cooperatives and municipal utilities in an assigned US territory, particularly opportunities for AMI 2.0 meter refresh projects. The role manages opportunities through a structured sales process in Salesforce or an equivalent CRM, from lead qualification through proposal development, negotiation, and contract award. The manager works with product management, product marketing, bid management, the company’s strike team, and customer service engineers to develop customer propositions, proposals, and presentations, manage tenders, and support contract implementation and delivery. The position also develops customer and account plans, maintains sales forecasts and pipelines, gathers market intelligence, and contributes to marketing activities and industry events.

Requirements

  • At least 8 years of experience in business development, sales, or account management, with a proven record of winning new business.
  • Experience managing a regional sales territory and developing customer and account plans.
  • Experience selling complex products or solutions in utilities, energy, smart metering, technology, or related sectors.
  • Ability to manage opportunities through the full sales cycle, from qualification and proposal development through negotiation and contract award.
  • Experience building credible relationships with senior customers, procurement teams, and industry stakeholders.
  • Experience managing tenders, proposals, sales forecasts, and pipelines using Salesforce or a similar CRM system.
  • Bachelor’s degree in Business, Sales, Marketing, Energy, or a related discipline, or equivalent relevant experience.
  • Good commercial awareness and knowledge of structured, consultative, and solution-based selling.
  • Strong IT skills, including Salesforce or an equivalent CRM system and Microsoft Office applications.
  • Valid driving licence and willingness to travel regularly across the assigned US territory.
  • Ability to understand and communicate technical solutions; no formal engineering qualification is required.

Nice To Haves

  • Experience working with US electricity cooperatives or municipal utilities.
  • Professional sales, business development, account management, or negotiation training.

Responsibilities

  • Develop customer strategies, plans, tactics, profit targets, service delivery plans, and implementation plans, and achieve revenue, profitability, and growth targets.
  • Directly manage electricity cooperative and municipal accounts at senior and corporate relationship levels, ensuring downstream activities are aligned.
  • Communicate the company’s value proposition through proposals and presentations to customers, partners, and the wider industry.
  • Participate in developing new solution propositions and proposals.
  • Participate in conferences and exhibitions.
  • Develop relationships at all levels with appropriate retailers and partner organizations.
  • Identify and report business opportunities in existing and target markets.
  • Manage the sales pipeline and forecasts in Salesforce or an equivalent CRM.
  • Create a structured approach to managing customer contract implementation and delivery.
  • Support the preparation and delivery of marketing collateral, exhibitions, and promotional programs.
  • Monitor changing consumer marketing trends and inform the company so it can adapt its solutions and strategies.
  • Gather market intelligence and help maintain a master customer database.
  • Maintain a master customer contact database.
  • Manage tender opportunities and lead commercial dialogue with customers through contract award.
  • Work with colleagues in product management, product marketing, and bid management to develop and present customer propositions.
  • Bring the company’s strike team and customer service engineers into customer conversations to help unlock opportunities.

Benefits

  • Competitive salary and bonus package
  • Flexible working
  • Remote/hybrid working
  • Career development plan
  • Employee recognition programme
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