Business Development Manager (Apprenticeships) – Public Sector

KnowledgeBrief

1d • Remote

About The Position

KnowledgeBrief is hiring a Business Development Manager to grow apprenticeship partnerships across the public sector, including NHS bodies, local authorities and other public services. The role uses a consultative approach to understand employers’ workforce challenges and priorities, identify where KnowledgeBrief’s programmes can help, and build trusted partnerships while navigating public sector decision-making processes.

Reporting to the Enterprise Sales Manager, the role works closely with sales colleagues, Marketing and Client Partnerships to convert opportunities into long-term employer relationships and successful learner starts. It is full-time and permanent, remote within the UK, with essential travel to London at least six times a year; travel expenses are reimbursed. Salary is £35,000–£45,000 per annum, dependent on experience, with uncapped commission payable once the monthly target is achieved. The start date is January 2027.

The successful candidate will represent KnowledgeBrief authentically, recommend programmes that fit each employer’s needs and support appropriate handovers and learner outcomes. The role also includes meeting monthly apprenticeship start targets, maintaining accurate CRM records and providing pipeline updates and forecasts.

Requirements

• Experience using a consultative sales approach to understand client needs, recommend appropriate solutions and achieve commercial results, including generating opportunities and meeting targets.
• Experience developing business with public sector organisations, with an understanding of their stakeholder structures, decision-making processes and workforce priorities.
• Confident communication and presentation skills, including the ability to ask thoughtful questions and explain the value of a learning solution.
• Strong research, organisation and CRM skills, and the ability to manage a pipeline and follow through on commitments.
• Self-motivation and resilience to work effectively remotely while contributing to a collaborative sales team.
• Authenticity and care in building trust through honest conversations and following through on commitments.
• Curiosity about clients’ organisations and belief in the value and joy of learning.
• Ability to listen carefully, ask thoughtful questions and challenge assumptions constructively.
• Ownership of commercial results while exercising judgement about what is right for clients and learners.
• Ability to collaborate with clients and colleagues to develop practical solutions and lasting partnerships.
• Offers are subject to pre-employment checks, including right to work, references and DBS checks where appropriate.

Nice To Haves

• Experience selling apprenticeships, training or workforce development solutions within the public sector.
• Knowledge of apprenticeship levy funding.
• Experience contributing to public sector tenders or procurement responses.

Responsibilities

• Identify and research prospective employers, use market insight to prioritise opportunities and build a strong pipeline.
• Generate new business through proactive telephone calls, email, LinkedIn, networking and collaboration with Marketing.
• Develop relationships with public sector HR, L&D and workforce development leads, identify suitable cohorts and navigate stakeholder approvals and purchasing processes.
• Lead purposeful discovery conversations, listen carefully, recommend programmes and demonstrate KBPro in the context of each employer’s needs.
• Prepare tailored proposals that connect learning to client priorities, support informed decisions and progress suitable opportunities through to agreed learner starts.
• Build trusted employer relationships, understand employers’ challenges and ambitions, and identify opportunities for further learning as their needs develop.
• Partner with clients and internal colleagues to agree realistic expectations, ensure appropriate programme fit, and support smooth handovers and successful learner outcomes.
• Represent KnowledgeBrief authentically, clearly explain its offer and be honest when a programme may not be the right fit.
• Meet agreed monthly apprenticeship start targets, maintain accurate CRM records and provide clear pipeline updates and forecasts.

Benefits

• Six weeks’ annual leave.
• Access to an Employee Assistance Programme.
• Dedicated monthly CPD days after successful completion of probation.
• Two weeks’ paid time off over Christmas and New Year after successful completion of probation.
• Company sick pay after successful completion of probation.
• Opportunities to contribute to cross-team projects and organisational growth.
• Remote-first environment with opportunities to connect in person.
• Travel expenses reimbursed for required travel to London.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed