Business Development Manager
About The Position
Burnbrae Farms is a sixth-generation, Canadian, family-owned company and a leading egg producer and processor. We work with over 400 local independent egg farming families to provide safe, nutritious, and affordable eggs and egg products across Canada. Our operations span multiple farms, grading stations, processing plants, and distribution centers. We have built a strong consumer brand with a range of value-added products and are experiencing ambitious growth. We employ over 1,700 dedicated team members across Canada. We are seeking a proactive, results-driven Business Development Manager - BC - to join our Foodservice & Industrial sales team. This role will lead new-business growth across the BC Foodservice and Industrial markets. It is a hunter-focused role ideal for a business development professional with 7+ years of Foodservice experience who excels at opening new doors, building a qualified pipeline, creating urgency, and converting new opportunities into profitable, sustainable growth while advancing Burnbrae’s regional and national sales plans.
Requirements
- 7+ years of Foodservice sales experience, with a strong emphasis on business development, prospecting, and new account acquisition.
- Proven success generating leads, conducting cold outreach, qualifying prospects, overcoming objections, and closing net-new business.
- Strong knowledge of BC Foodservice distributors, regional operators, chain accounts, and Industrial customers.
- Demonstrated ability to influence decision-makers and convert competitive accounts.
- Strong negotiation, forecasting, commercial, and pipeline management skills.
- Excellent communication, presentation, and relationship-building abilities.
- Self-starter with a high level of accountability, persistence, and drive to exceed growth targets.
- Willingness to travel regularly throughout BC and Western Canada.
Nice To Haves
- Experience with Industrial customers, ingredients, value-added food products, or broker management is an asset.
- Bilingual English/French is an asset.
Responsibilities
- Identify, target, and secure new Foodservice and Industrial business opportunities across BC.
- Build and manage a strong pipeline through cold outreach, prospecting, networking, referrals, and market intelligence.
- Qualify opportunities, uncover customer needs, and develop value-driven solutions that win business from competitors.
- Establish relationships with key decision-makers, including distributors, regional chain accounts, chefs, operators, buyers, and industrial customers.
- Lead customer presentations, business reviews, proposals, pricing discussions, negotiations, and product solution recommendations.
- Own opportunities from first contact through conversion, ensuring successful handoff and long-term growth.
- Partner with brokers and internal stakeholders to maximize market penetration and customer success.
- Monitor market trends, competitive activity, and customer needs to identify new growth opportunities.
- Maintain accurate pipeline reporting, forecasting, and sales activity management.
Benefits
- Eligible for Vehicle Allowance
- Bonus: Yes
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
