BUSINESS DEVELOPMENT MANAGER, NYC

Folio Fine Wine Partners•New York, NY

5d•Onsite

About The Position

Folio Wine is seeking a dynamic and results-driven Business Development Manager to represent our portfolio and grow sales within the New York Metro market, focusing on high-priority independent accounts. This role involves building and maintaining strong relationships, creating interest and activations and obtaining placements. This role includes attending events and promotional activations, consistently serving as a brand ambassador to attract, increase and maintain product placement of our portfolio. The right candidate will possess a high level of energy, sales mindset with polished selling and customer service skills.

Requirements

2+ years of experience in the wine industry
Knowledge of selling with the multi-tiered distribution channels
Love of wine and experience selling domestic and international wines
Deep understanding of the wholesale model, distributor structures, and wine market dynamics
Ability to build and maintain strong relationships with distributor teams and top trade accounts in the territory
Polished interpersonal, presentation, and negotiation skills
Entrepreneurial mindset, with the ability to work independently and with a team
Must be able to work in a fast-paced environment, be resourceful and flexible
Ability to balance multiple demands, prioritize tasks, and retain clear focus
Proficiency with Microsoft, Excel, CRM systems (BI, VIP), and data analysis tools
Must live in or near New York City

Nice To Haves

WSET certification, or comparable wine education is a plus
Willingness to travel (up to 80%) within the assigned region, national and international

Responsibilities

Achieve sales by developing, defining and maintaining strong relationships with key accounts, leverage relationships to explore new business opportunities
Increase on and off premise account awareness and activation by establishing sales presence in the market. Be visible and available to accounts and create trust within the markets
Establish evolving target list of Key accounts in order to create “Folio Flagship Accounts” in accordance to On premise guidelines, gain BTG and BTB placements.
Drive on- and off-premise sales by providing education materials, seminars, and training on all Folio wines to key accounts. 75% on-premise and 25% off-premise.
Work with and support the National Accounts Teams
Build and maintain relationships with key suppliers to ensure trust and high integrity
Ensure market tours are productive, effective and valuable by coordinating activities with distributors
Work with RDSD to ensure proper inventory, programming, incentives are in place to support placements and velocity
Be the “face” of Folio in respective area of responsibility for all On & Off premise key accounts
Conduct retail sampling events, On and Off premise key accounts staff training
Manage allocated wines to maximize brand exposure, depletion and velocity
Provide feedback to Sales Leadership and Marketing on market issues, opportunities, changes, gaps, challenges and competitive activity.
Utilize Trade Pulse to understand brand health and needs; develop action plans for business opportunities to increase sales.