Business Development Manager

Senior Helpers of Annapolis•Arnold, MD

22h•Onsite

About The Position

Senior Helpers of Annapolis is seeking a motivated, relationship‑driven Business Development Professional to grow our presence and impact within the local senior care community. This role is ideal for someone with experience in the senior home care industry who excels at relationship building, consultative sales, and guiding families through the full care onboarding process while representing a trusted and mission‑driven brand. This role owns the full client lifecycle, from community outreach and closing through intake, Life Profile Assessment, care plan development, and handoff to Care Operations, ensuring a seamless, compassionate experience for clients, families, and internal teams.

Requirements

Prior experience in the senior home care industry
Proven success in sales, business development, or community outreach roles
Strong networking, presentation, and relationship‑building skills
Empathetic, consultative communication style with families and professionals
Organized, self‑motivated, and performance‑driven
Comfortable working in the field and independently managing a territory
Valid driver’s license and ability to travel locally

Nice To Haves

Experience with client assessments and care plan development

Responsibilities

Generate and close new client leads through proactive outreach, networking, and relationship‑based sales
Develop, maintain, and expand referral partnerships with Chambers of Commerce and business associations, Senior living communities and assisted living facilities, Hospitals, rehab centers, social workers, and healthcare professionals, Senior‑focused nonprofits, care organizations, and community groups
Establish a strong and consistent community footprint that differentiates Senior Helpers as a trusted local leader in senior care
Represent Senior Helpers of Annapolis at trade shows, conferences, community events, presentations, and networking functions
Deliver professional presentations on Senior Helpers services to referral partners and community audiences
Manage the full client intake and onboarding process, including initial service inquiry follow‑up and discovery conversations, conducting in‑home Life Profile (needs) Assessments, preparing individualized care plans in homecare software, and completing and maintaining accurate client profiles in internal systems
Educate clients and families on services, care options, and expectations
Serve as a trusted guide during emotionally sensitive decision‑making moments
Ensure timely, accurate handoff of all intake documentation to the Care team for caregiver matching, scheduling, and service launch
Work closely with Marketing to support development of outreach and sales materials, provide feedback from the field to refine messaging and campaigns, and assist with keeping community‑facing marketing relevant and engaging
Actively support brand awareness through professional engagement with community partners, including appropriate social media interaction when applicable
Coordinate closely with the Care team to ensure smooth transitions from sales to service delivery
Assist with occasional operational or community‑based needs as required (e.g., introductions, caregiver meet‑and‑greets, special events)
Track outreach activity, referrals, and sales performance to support growth goals