About The Position
As a Business Development Manager for Therapists & Specialists (m/f/d) at Fairment, you will be instrumental in shaping and launching our go-to-market strategy for this crucial channel. You will work closely with the management team to finalize the channel model, developing a digital playbook that integrates both digital and in-person approaches. A core part of your role will be to attract, technically empower, and retain key multipliers such as naturopaths, nutritionists, doctors, and pharmacists, transforming them into loyal partners. You will leverage AI-powered research and automation to focus your personal time on high-impact conversations. You will also serve as the technical voice of Fairment, contributing your expertise to webinars, training sessions, and expert circles to establish Fairment as a leading authority in gut health. Additionally, you will conduct one-on-one consultations with end customers to maintain a deep understanding of your target audience's needs and our product foundation. Your responsibilities will extend to opening new B2B channels, including larger practices, clinics, and companies, as well as the pharmacy sector through wholesale and listing. You will define deal structures for each channel, integrate multipliers into our existing affiliate program, and collaborate with Brand Activation to ensure appropriate point-of-sale materials are available. Furthermore, you will establish the channel as a systematic operation by implementing CRM, automation, and clear metrics to track channel costs and revenue. You will also feed product insights from the field back into portfolio development and, in a subsequent phase, build and lead the team that supports the channel.
Requirements
- Professional credibility demonstrated through a qualification as a naturopath, a degree in nutritional science or oecotrophology, training in nutritional counseling, a medical-pharmaceutical background (PTA, PKA, MFA), or a comparable qualification.
- Sales experience suitable for this target group, involving trust and consultation rather than discount pressure (e.g., field sales, specialist consulting, partner management).
- Proven experience in building and developing something, not just managing existing structures.
- Hunter and builder mentality: ability to acquire, develop, and retain partners, with a proactive approach to establishing new processes.
- Proficiency in leveraging digital tools, AI, and automation for research, segmentation, preparation, and follow-up to achieve greater reach while maintaining personal connection.
- Strategic thinking combined with operational excellence: ability to finalize go-to-market models and implement them hands-on.
- Awareness of compliance in the regulated supplement market, including health claims and medicinal advertising law, or a strong willingness to learn and adhere to these regulations.
- Willingness to travel within Germany for practice visits, training, conferences, and trade fairs.
Responsibilities
- Sharpen and launch the go-to-market strategy for the therapist and specialist channel.
- Develop a digital playbook integrating digital and personal engagement methods.
- Acquire and retain multipliers such as naturopaths, nutritionists, doctors, and pharmacists.
- Provide technical enablement and foster long-term partnerships with these professionals.
- Utilize AI and automation for research, segmentation, preparation, and follow-up.
- Act as the technical voice of Fairment through webinars, training, and expert circles.
- Conduct one-on-one consultations with end customers to understand audience needs.
- Open new B2B channels (practices, clinics, companies) and the pharmacy sector.
- Define deal structures for each channel and integrate multipliers into the affiliate program.
- Collaborate with Brand Activation for point-of-sale materials.
- Implement CRM and automation for channel management and performance tracking.
- Provide product feedback from the field for portfolio development.
- Build and lead the channel support team in a later phase.
- Ensure compliance with regulations in the supplement space (health claims, medicinal advertising law, etc.).
- Travel within Germany for practice visits, training, conferences, and trade fairs.
Benefits
- Ownership of a channel with significant influence on its development and processes.
- Access to a trusted product portfolio that will be expanded for the channel, with input valued.
- Brand recognition with over 1 million customers and 30,000+ reviews.
- Short communication lines with a team of around 20 people and direct access to management.
- Potential for leadership growth into a team management role as the channel expands.
- Flexible working arrangements with a maximum 3-hour time difference to Berlin.
- A €500 home office budget to start.
- Attractive salary with a variable component tied to channel goals.
- Opportunities for further education and professional development.
- Two offsites per year and meaningful team events.
- Deutschlandticket (public transport ticket).
- Urban Sports Club membership.
- 30 days of vacation.
- Fairment products for personal consumption.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
