Business Development Liaison (Home Health)

Adventist HealthLodi, NV
$78,000 - $86,638

About The Position

Represents Home Health services to physicians, hospitals and the medical community. Demonstrates the value of hospice, home health, home oxygen and medical equipment services to the medical community and the community as a whole, through support and education. Seeks to expand these services and to promote the quality of care to the residents within the community. Accountable for business goals including referral volume and revenue generation in line with the agency's business strategy. Promotes services consultatively, determines customer's needs and requirements and makes recommendations to both referring and non-referring physicians and customers of the various benefits the agency can offer physician practice. Assures brand management is appropriately executed.

Requirements

  • Associate's/Technical Degree or equivalent combination of education/related experience: Required
  • Three years' marketing or sales experience in a healthcare setting: Preferred
  • Two years' healthcare experience: Preferred

Nice To Haves

  • Bachelor's Degree: Preferred

Responsibilities

  • Achieves physician outreach objectives and provides service. Meets new physician relations volume targets per goals. Calls on all referring and non-referring physicians and office staff to increase referral volume. Conducts routine calls in a systematic manner using predefined guidelines.
  • Plans and develops marketing, community relations and community education activities Follows plan development, supervises implementation of marketing, community relations and community education activities and campaigns.
  • Coordinates the implementation of marketing materials such as collaterals, direct mail, advertising (print, radio, television, etc.), web page (webmaster), audio-visual programs, publicity. Serves as editor and principal writer of internal and external publications, including presentations; news releases, articles, and miscellaneous collateral. Supervises the implementation of events, both internal and external.
  • Functions as the primary liaison/service representative for referring and non-referring physician offices. Minimize at risk accounts and immediately inform leadership of an anticipated issue. Acts as primary contact for concerns and questions office staff or physician communicates in regards to outpatient services.
  • Carries out complete sales and marketing process (contact, qualify, develop, close) and gathers patient referral information. Prepares a report detailing sales activity on a weekly basis. Tracks referrals and admission volume for assigned departments.
  • Performs other job-related duties as assigned.
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