Business Development Executive

MediaNews Group•Irvine, CA

5d•Hybrid

About The Position

The Business Development Executive (BDE) is responsible for delivering the highest level of collaboration and expertise, partnering with clients to meet their advertising campaign objectives, and working with colleagues to manage the development of new accounts. This role focuses on strategic consultative sales with high value accounts that have large scale and diverse marketing budgets with advanced attribution and performance management. This role has access to demand generation and market research data for self-generation or strategic movement of existing relationships. This is a hybrid position. A mix of field and remote work with in-in-office collaboration in Irvine, CA. Candidates must be located in Southern California, including the Greater Los Angeles Area, Orange County, and the Inland Empire.

Requirements

2 - 4 years of advertising/media sales experience, with a track record of driving large contract value deals monthly for medium to large businesses and consistently closing deals in digital media or online advertising sales
A consultative and strategic sales background with a relentless drive to prospect and close new business.
Comfortable with cold calling, outreach, and handling rejection while maintaining a positive, proactive attitude
Expertise in sales techniques such as cold-calling and lead generation, with a proven ability to close deals and proficiency with sales platforms (Salesforce Einstein Cadence Sales Engagement)
Capacity to work independently, identify and prioritize business opportunities effectively
Ability to leverage a demonstrable and existing book of business, with current or prospective advertisers in the Southern California market and/or greater United States for quick revenue generation
Demonstrated ability to negotiate multi-variable contracts and successfully close new business deals
A positive and entrepreneurial spirit to the team, fostering a collaborative and motivated work environment
Excellent presentation, organizational, and time management skills, with the ability to handle multiple tasks and priorities

Responsibilities

Take charge of the entire sales process, from generating prospects to closing deals, with 100% focus on new business opportunities (no leads are provided; all leads must be self-generated) and exceeding KPI goals for your clients
Develop and deliver compelling marketing presentations and solution-based proposals that cater to customer needs and effectively promote our products and services
Strengthen and maintain partnerships with clients to ensure lasting business relationships and continued revenue growth and to define KPIs and success metrics for campaign performance
Utilize multiple lead sources to research, prioritize, and target potential customers, aligning their audience segments with SCNG/Skyline/Adtaxi products, including CTV, YouTube TV, DOOH, Meta, Snap, TikTok, X, programmatic advertising, custom/branded content, influencer marketing, behavioral and contextual targeted networks, video, SEO/SEM, mobile and print
Stay ahead of the curve by actively monitoring and understanding current trends in the advertising technology industry
Demonstrate expert knowledge in online media channels, as well as an understanding of how to map the customer journey across online and offline channels and leverage attribution modeling to correspond with key KPIs, enabling you to effectively position our products and services against competitors
Assess key sales metrics to develop effective strategies for achieving sales success
Navigate smoothly across various departments within SCNG to create compelling media solutions for advertisers