Business Development Executive - Casting (Backstage)

Cast & Crew•New York, NY

28d•$65,000 - $97,500•Onsite

About The Position

Backstage is seeking a Business Development Executive, Casting (East Coast) to grow the number of clients posting and engaging with jobs and casting calls on Backstage’s talent-marketplace career platforms (Backstage, Mandy, and StarNow). Our business development consists of 10 business development professionals and is part of Backstage’s larger Casting Department. The Casting Department includes account managers, casting editors, website admins, content specialists, business development executives, and customer service representatives working across nine countries – all specialized in the hiring and casting needs of creative projects. You will work closely with all members of the business development team, sharing ideas, working collaboratively, and engaging in new initiatives and projects. We value autonomy and collaboration equally, and foster a culture where we trust our team members to execute on their own volition, while working collaboratively towards mutual goals. As this role will require in-person demos, meetings at casting offices, and attendance at networking events, we are only open to NYC-based candidates at this time. As a Business Development Executive specializing in Casting, your primary objectives are to expand our client base and drive the creation of job posts from new and existing employers, which include production companies, casting directors, producers, directors, brands, agencies, schools, and content creators who are staffing projects for film/TV, commercials, theater, marketing campaigns, and more. In this role, you will identify and reach out to new leads, educate and onboard new clients, and build cohesive, collaborative and dynamic relationships with new and existing customers. You will also be responsible for building strategic partnerships with organizations within the creative and professional sectors to reach new markets, grow Backstages’ opportunities to convert content creators into actively engaged clients, improve and grow brand awareness of Backstage’s platforms, and build trust within the market. In this role, you will also work with other stakeholders across the business, including but not limited to the account management, content curation, product, and marketing teams, to target new markets and leads, onboard new customers, enhance the overall product and user experience, and manage and sustain ongoing relationships with existing customers. You will also be involved in developing, planning, and implementing strategies that contribute to our overall business objectives. This role will report to Backstage's Business Development Manager. Compensation for this role is structured as $65,000-$75,000 base compensation plus commission, with OTE of $84,500-$97,500 annually.

Requirements

Professional experience working with casting directors, producers, directors, creative directors, talent agents, and/or marketing/advertising agencies required
Demonstrated experience in an Account Management, Business Development, or Client Success role; high-velocity B2B SaaS tech or marketplace experience strongly preferred
Deep customer empathy; you enjoy solving customer pain points and needs
Friendly, positive, and trustworthy demeanor; clients enjoy working with you
Experience with customer support and segmentation, and strategizing effective communication and positioning for each unique segment
Technical acuity; must be able to to understand, utilize, and explain our online casting/hiring technology
Ability to translate technical language to a non-technical audience
Strong analytical skills; you are able to assemble and interpret data, create executive summaries, and deliver actionable insights
Advanced written and verbal communication skills that can be tailored to suit a variety of individual personalities and levels of seniority
Excellent project management skills; you are able to work autonomously, maintain detailed records, and be attentive and responsive to client communication
Proven ability to solve a wide variety of unstructured challenges

Responsibilities

Identify and quality new leads in casting, tv/film, creative agencies, and brands; create consultative pitches that are tailored to the employer type and market needs
Manage business development pipeline to ensure each lead is contacted and converted in a timely manner
Produce annual roadmaps, setting targets and outreach strategies to drive job posting and growth on our platform
Ideate and implement business development strategies to convert new clients into long-term users and advocates of our platforms
Conduct research and analysis into the current casting landscape, gaining an in-depth knowledge and special understanding of assigned regions and verticals
Onboard and work closely with new clients; guide them on best practices so to optimize the platform, promote their job posts, and set up future posts autonomously
Provide thorough reports and insights for all employers, markets, and verticals
Organize, execute on, and lead meetings and presentations/demos
Attend industry networking events; meet with employers both in person and remotely to foster long-term relationships
Analyze performance measurements, reporting & strategic roadmaps; ensure the business receives measurable ROI on all strategic activities
Develop strategies to ensure the retention of customers you have brought to the platform
Analyze potential strategic partnerships with relevant bodies to promote our products & drive service awareness, such as unions, associates, relevant organisations, key influencers and commercial entities
Research and build lead-generation lists and strategic relationships with schools and educational facilities with relevant programs; provide demos and talent recruitment advice to students
Represent the business at industry conferences, expos, networking and events, to build brand awareness, generate new business opportunities, and strengthen relationships with key decision-makers.