Business Development Center (BDC) Manager - Mancuso Harley Davidson Crossroads
Sonic Automotive•Houston, TX
•Onsite
About The Position
The BDC Manager is responsible for leading and managing the dealership’s Business Development Center operations, including inbound and outbound customer communications, lead management, appointment setting, and customer retention initiatives. This role ensures exceptional customer experience while maximizing showroom traffic and sales opportunities for the dealership. The ideal candidate is highly organized, performance-driven, customer-focused, and passionate about motorcycles and the Harley-Davidson lifestyle.
Requirements
- 3+ years of automotive or powersports BDC, sales, or customer service management experience preferred
- Previous dealership experience strongly preferred
- Strong leadership and team-building skills
- Excellent communication and interpersonal abilities
- Experience using CRM systems and dealership software
- Ability to multitask in a fast-paced environment
- Strong organizational and analytical skills
Nice To Haves
- Passion for motorcycles and customer engagement preferred
Responsibilities
- Establish daily, weekly, and monthly performance goals
- Monitor employee productivity, call quality, and appointment performance
- Conduct regular coaching sessions and performance evaluations
- Foster a positive, high-energy, customer-first culture
- Oversee all internet, phone, text, social media, and walk-in lead follow-up
- Ensure all leads are responded to promptly and professionally
- Manage CRM processes and maintain accurate customer records
- Develop and improve lead conversion strategies
- Track appointment show rates and sales conversion metrics
- Deliver exceptional customer service aligned with dealership and brand standards
- Ensure timely communication with prospective and existing customers
- Resolve customer concerns professionally and efficiently
- Support customer retention and reactivation campaigns
- Assist with promotional campaigns, dealership events, and community outreach
- Help drive revenue growth through effective customer engagement
- Analyze KPIs including: Lead response time, Appointment set rate, Appointment show rate, Sales conversion, Customer satisfaction scores
- Prepare reports for dealership leadership
- Recommend operational improvements based on performance data
Benefits
- Competitive base salary plus performance bonuses
- Health, dental, and vision insurance
- Paid time off and holidays
- Employee discounts
- Career growth opportunities
- Fun, fast-paced dealership environment
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
