Business Development and Marketing Specialist

Polsinelli•Atlanta, GA

3h•$100,000 - $120,000

About The Position

At Polsinelli, What a Law Firm Should Be is not just our tagline, it is what we live every day. We strive to create a dynamic environment where our team members are encouraged to bring their whole selves, creativity and professional passions into the workplace so that they can thrive. Polsinelli’s Marketing Department is seeking an experienced, proactive and driven marketing and business development professional to support the firm’s Business Department. The Business Development & Marketing Specialist will work collaboratively with the Business Department’s Senior Department Marketing Manager and team, in addition to the Department Chairs, and Practice Group Leaders.

Requirements

Bachelor’s degree
4 years or more of relevant work experience in Legal (Am Law preferred) or other Professional Services industry
Legal marketing experience preferred
Marketing experience in the areas of Private Equity, M&A, Venture Capital and/or Securities strongly encouraged
Drive towards excellence and a strong sense of professionalism, and an ability to identify and understand marketplace trends
Excellent project management skills and the ability to identify and recommend effective solutions
Must be responsive to inquiries from internal clients, diplomatic in answering questions or evaluating proposed ideas and thorough when offering feedback concerning results or issues that arise in the course of projects
Interest in innovation and AI applications within professional services
Strong communication skills, ability to work with executives, and ability to handle ambiguous or dynamic requests with a flexible working style
Desired characteristics: Detail-oriented, organized, professional, innovative, strategic, process-driven, accountable, entrepreneurial, collaborative, flexible, and accommodating
Demonstrated client service excellence

Responsibilities

Develop a deep understanding of the Department’s practice groups, attorneys, competition, and client base to inform and advance opportunities to develop and expand client relationships and brand awareness.
Support the development and execution of business development initiatives, programs, events, activities and strategies for the Department and its Practice Groups, both independently and in partnership with the Senior Department Marketing Manager.
Support RFP and pitch response strategy and creation of materials, including drafting targeted materials for tailored responses. Monitor and maintain proposal tracking database.
Conduct research and competitive analysis inclusive of lateral activity, client insights, thought leadership, events, news/experience, and league tables.
Ensure Department- and practice-specific marketing and external content is compelling, accurate, and kept up-to-date (practice group pages, attorney bios, pitch and proposal materials).
Coordinate and support the development, execution, and follow-up of internal and client-facing events, with support from the firm-wide events team (includes supporting the development of event proposals and budgets, logistics, targeted list development, invitations and client communications, etc.)
Coordinate e-communications including eAlerts, monthly department emails, new attorney welcome emails and other communications.
Assist with department and practice-specific sponsorships, including attendee registration, collateral, booths, etc.
Facilitate and foster collaborative conversations amongst lawyers and within the Marketing department to ‘connect-the-dots’ across the firm’s departments.
Collaborate with the firm’s PR team to advance profile-raising efforts within the market.
Coordinate and draft content for external survey, directory, award, and ranking submissions, as well as collecting matter descriptions, client permissions and references from attorneys.
Monitor, track, and collaborate with attorneys on the practices’ knowledge/experience management efforts, using the firm’s Foundation database.
Monitor the use and updating of client contacts/client team activity information within the InterAction software system.
Assist with the marketing budget, including processing invoices, reconciling expenses, etc.
Other duties as assigned.