Director, Business Development and Marketing

Lifepoint HealthParis, KY
Onsite

About The Position

This position designs and maintains a system for strong relationships with Managed Care Providers, Medicare, Case Managers, other payers, and appropriate hospital personnel to accomplish the development and maintenance of a strong and successful patient referral network, and beneficial reimbursement arrangements. The Director of Business Development is responsible for the overall management of the Marketing and Admission Team.

Requirements

  • Bachelor’s Degree
  • Requires critical thinking skills, decisive judgment and the ability to work with minimal supervision.
  • Must be able to work in a stressful environment and take appropriate action.
  • Handle with Care to be received within 30 days of orientation and kept annually.

Nice To Haves

  • Behavioral Health Background preferred

Responsibilities

  • Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met.
  • Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors.
  • Will be the managing director over the clinical liaison and admissions teams.
  • Must have a strong understanding and ability to work in all business development roles, as needed.
  • Develops and manages the marketing department's operating budget.
  • Ability to drive census

Benefits

  • Multiple levels of medical, dental and vision coverage for full-time and part-time employees.
  • Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
  • Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
  • Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
  • Ongoing learning and career advancement opportunities.
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