Director of Business Development and Marketing

Sage Eldercare Solutions•Burlingame, CA

3h•Hybrid

About The Position

Sage Eldercare Solutions is seeking a Director of Business Development & Marketing to serve as the architect and teacher of how Sage becomes indispensable to referral partners. This leader will scale our growth engine grounded in trust, expertise, and meaningful impact. This is a relationship-driven, system-oriented leadership position where growth is generated through non-compensated, non-contractual referral relationships built on trust and value creation. The role involves earning trust with high-net-worth families and their professional advisors by delivering meaningful value, building a disciplined system for cultivating a predictable portfolio of Referral Sources, and leveraging Marketing as a strategic support function to amplify brand authority and relationship depth. The Director will also teach others how to deliver value and grow professional partnerships over time.

Requirements

10+ years of experience in relationship-driven business development where business was generated through discretionary referrals (not paid or contractual) earned by delivering value to professional partners and their clients.
Proven success building repeatable systems that result in measurable revenue growth.
The ability to engage sophisticated professionals with credibility, empathy, and clarity.
Experience leading and coaching others to achieve high performance while maintaining a "people-first" culture.

Responsibilities

Own the Referral Portfolio System: Establish and refine standards for qualifying, classifying (High/Medium/Low), and managing Referral Sources across the team.
Drive Predictable Revenue: Oversee a portfolio of Qualified Referral Sources that generates consistent, forecastable client inquiries aligned with company growth targets.
Forecasting & Capacity Planning: Translate portfolio dynamics into forward-looking forecasts for inquiry volume, conversion rates, and service hours.
Model the Behavior: Personally maintain an active portfolio of high-priority relationships, demonstrating successful qualification, activation, and value delivery.
Strategic Brand Stewardship: Execute marketing initiatives (events, content, outreach) that reinforce Sage’s premium positioning and deepen visibility with high-priority Referral Sources.
BD Integration: Leverage clinical expertise and storytelling to create "relationship hooks"—such as webinars and educational content—that demonstrate client impact and expertise.
Lead & Coach: Mentor BDMs toward "trusted advisor" status and lead hiring/onboarding for the Marketing and Intake functions.
CRM & Tech: Enforce CRM discipline and leverage AI to optimize referral workflows and data-driven insights.
Bridge BD & Ops: Ensure growth is sustainable and closely aligned with staffing and service delivery priorities.