Business Analytics Lead - Marketing & Customer Analytics

PNC•Pittsburgh, PA

1d•Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Lead within PNC's Data, Model & Analytics Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA, Washington, DC and Tysons, VA. At PNC, we’re redefining how data powers marketing for our wealth management and corporate banking accounts. This isn’t about quick wins or mass market campaigns, it’s about account-based marketing that deepens relationships across our Wealth Management and Private Banking lines of businesses. In this new, strategic role, you’ll transform complex engagement data into actionable insights that guide marketing and sales teams through long, nuanced funnels. You’ll design measurement frameworks, build dashboards, and uncover trends that influence customer decisions months—or even years—down the line. We’re looking for a sharp, analytical thinker with expertise in account-based marketing and marketing analytics, someone who can connect marketing activity to business outcomes and help shape the future of marketing at PNC. This is more than reporting, it’s about using data to drive strategy and growth.

Requirements

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning
Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience.
Specific certifications are often required.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Nice To Haves

Analytics experience supporting wealth management is preferred.
Proven ability to connect marketing activity to sales funnel progression.
Strong technical proficiency in: Python, Hadoop, and Tableau
You are a strategic thinker with the ability to translate complex business questions into analytical frameworks and actionable recommendations.
You have experience working with and communicating effectively with stakeholders.
You are an independent thinker and learner with the ability to thrive in an evolving environment.

Responsibilities

Audience Selection & Segmentation: Build waterfalls and segmentations for campaign lists; implement targeting rules for precision in ABM campaigns.
Test Design & Measurement Planning: Develop campaign test designs with clearly defined KPIs; establish frameworks to measure marketing’s impact on the sales funnel.
Analytics & Insights: Execute campaign measurement and generate actionable insights; track engagement and conversion trends across long lead times; use analytics to inform marketing strategy and optimize performance.
Dashboards & Reporting: Create modern dashboards (Tableau, Power BI) for campaign performance; deliver reporting that connects marketing activity to funnel progression.
Strategic Enablement: Partner with internal teams and external data providers to build ABM capabilities; help define processes and best practices for marketing measurement.
Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions.
Serves as mentor to more junior employees.
Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
Determining the optimal analytic approach and supporting development, implementation and enhancements.
Assists peers with guidance on analytic approaches related to more complex solutions.
Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.
Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service.