Lead Marketing Advanced Analytics

DIRECTV • El Segundo, CA

17h • Remote

About The Position

The Lead Marketing Advanced Analytics role is responsible for driving advanced analytics initiatives focused on customer churn for DIRECTV Signature products. This position will leverage large-scale data analysis, predictive modeling, and business insights to identify churn drivers, optimize retention strategies, and support marketing decision-making. The role requires strong technical expertise in SQL, Databricks, and Python/R, along with the ability to translate complex analyses into actionable recommendations for business stakeholders.

Requirements

• 3 – 5+ years of experience in advanced analytics, marketing analytics, customer analytics, or a related field.
• Proven experience working on churn analytics, customer retention, subscription analytics, or lifecycle marketing.
• Experience developing predictive models, customer segmentation, and performance measurement frameworks in a business environment.
• Experience working with large-scale structured and unstructured datasets in cloud or big data environments.
• Advanced proficiency in SQL for querying, data manipulation, and analysis.
• Strong hands-on experience with Databricks and big data analytical environments.
• Proficiency in Python and/or R for statistical analysis, predictive modeling, and data visualization.
• Strong knowledge of churn modeling techniques, customer segmentation, forecasting, and experimental design.
• Ability to synthesize complex analytical findings into clear business insights and recommendations.
• Strong communication and stakeholder management skills with the ability to influence cross-functional teams.
• Bachelor’s degree in Analytics, Statistics, Mathematics, Economics, Computer Science, Data Science, Engineering, or a related quantitative field required.

Nice To Haves

• Telecommunications, media, entertainment, or subscription-based business experience a plus.
• Master’s degree in a quantitative discipline preferred.

Responsibilities

• Lead advanced analytics efforts to identify, quantify, and monitor churn drivers and survival trends for DIRECTV Signature products, delivering actionable insights to improve customer retention and lifetime value.
• Partner with Marketing, Product, and Strategy teams to design and evaluate retention campaigns, customer treatment strategies, and performance measurement frameworks.
• Analyze large, complex customer and behavioral datasets to uncover trends, measure marketing effectiveness, and support data-driven business decisions.
• Present findings, recommendations, and business impacts clearly to cross-functional stakeholders and senior leadership.

Benefits

• DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees.
• It is the company's policy to offer pay that is competitive with other employers in the local market.
• Our salary ranges are determined by role, level, and location.
• The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones.
• Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
• Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees