Business Analytics Lead- Digital Analytics
About The Position
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Lead within PNC's Digital- Retail organization, you will be based in Pittsburgh, PA, Philadelphia, PA, Cleveland, OH, Columbous, OH, Austin, TX, Dallas, TX or New York, NY. This is an in-office position, requiring to be in-office five days a week. This role requires expertise in Adobe Analytics as you will use your strong analytical skills to understand and interpret data, as well as, making adjustments or recommendations based on your findings. You will be responsible for defining tagging strategy, implementation through our tag management system, developing detailed implementation requirements, writing documentation, testing and training. Candidates should have experience with both Web SDK and Adobe Experience Platform Mobile SDK implementations. You will then create reports using tools such as Adobe Analytics, Adobe Customer Journey Analytics, Excel, PowerPoint and Tableau to share key findings and insights. The ideal candidate will have the following skill sets: Expert experience with Adobe Analytics is required, experience with Adobe Customer Journey Analytics is preferred. Experience with Adobe Data Collection Tags (Adobe Launch) and Adobe Experience Platform (schemas, datastreams, datasets) is required. Experience with other Adobe Experience products (such as Target, Audience Manager and RT-CDP) preferred. Excel/Powerpoint; Experience with Tableau, R, Python or other data tools are a plus although candidates should have at least an intermediate level of experience with SQL. Intermediate level of Javascript, HTML and CSS knowledge is required. Experience with tag auditing software, such as ObservePoint, is a plus. Strong quantitative, analytical, and problem-solving skills. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
Requirements
- Expert experience with Adobe Analytics is required
- Experience with Adobe Data Collection Tags (Adobe Launch) and Adobe Experience Platform (schemas, datastreams, datasets) is required
- Intermediate level of Javascript, HTML and CSS knowledge is required
- At least an intermediate level of experience with SQL
Nice To Haves
- Experience with Adobe Customer Journey Analytics is preferred
- Experience with other Adobe Experience products (such as Target, Audience Manager and RT-CDP) preferred
- Experience with Tableau, R, Python or other data tools are a plus
- Experience with tag auditing software, such as ObservePoint, is a plus
Responsibilities
- Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions.
- Serves as mentor to more junior employees.
- Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
- Determining the optimal analytic approach and supporting development, implementation and enhancements.
- Assists peers with guidance on analytic approaches related to more complex solutions.
- Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.
- Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
- maternity and/or parental leave
- up to 11 paid holidays each year
- 9 occasional absence days each year, unless otherwise required by law
- between 15 to 25 vacation days each year, depending on career level; and years of service
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
