Digital Analytics Lead Analyst

Zoro•Chicago, IL

4h•Hybrid

About The Position

The Lead Marketing Analytics role at Zoro.com is a senior individual contributor responsible for driving high-impact analytics that inform customer strategy, marketing investment decisions, and business growth. This role blends deep analytical execution with strategic influence, partnering closely with marketing and business stakeholders to understand customer behavior, evaluate campaign performance, and shape data-driven strategies across channels. The Lead Analyst will own complex analytical problem spaces end-to-end, developing methodologies, delivering insights, and influencing decisions, while also helping elevate the overall analytics capability across the organization. The ideal candidate is passionate about eCommerce and marketing analytics, thrives in ambiguity, and is highly skilled at translating complex data into clear, actionable insights.

Requirements

5+ years of experience in marketing analytics, data science, or related fields, preferably in eCommerce, retail, or digital marketing
Proven ability to independently own complex analytical problems and influence business decisions
Strong expertise in SQL and BI tools (Looker, Tableau, Power BI, or Google Data Studio)
Hands-on experience with web analytics and data platforms (Google Analytics, Adobe Analytics, BigQuery, Redshift)
Deep understanding of marketing measurement, attribution models, and statistical techniques
Experience with marketing mix modeling (MMM) and/or multi-touch attribution (MTA)
Exceptional communication and storytelling skills, with the ability to simplify complex data into actionable insights

Nice To Haves

Experience mentoring or guiding other analysts
Master’s degree in Statistics, Data Science, Marketing Analytics, or a related quantitative field

Responsibilities

Own and drive high-impact marketing analytics initiatives, from problem framing through insight delivery and business recommendation
Act as a strategic thought partner to marketing stakeholders across areas such as affiliate marketing, campaign strategy, and channel investment
Design and execute deep-dive analyses on customer behavior, marketing performance, and digital engagement
Evolve targeting and segmentation strategies to improve marketing efficiency and customer lifetime value
Utilize measurement frameworks, including attribution approaches (MTA/MMM), to evaluate marketing effectiveness across channels
Establish and improve end-to-end analytics workflows, including methodology design, prioritization, and stakeholder alignment
Translate complex analytical findings into clear, compelling narratives for both technical and non-technical audiences
Partner with data engineering and analytics teams to ensure data quality, accessibility, and scalable reporting solutions
Contribute to elevating team standards by sharing best practices, frameworks, and analytical approaches

Benefits

Zoro Incentive Plan (ZIP)
Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents
Up to 4 weeks paid leave for non-birth parents
Access to adoption assistance program
6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
At least 18 paid time off days annually for full-time employees
6 company holidays per year
6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
Tuition reimbursement, student loan refinancing and access to financial counseling, education, and tools
Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
Employee discounts and admission to various civic and cultural institutions around Chicago
Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views